Congratulation to our client AVG Technologies for winning Most Social Business in the Useful Social Media Awards 2012! With over 200 social media practitioners in attendance, 7 of the most experienced and well-respected names in social media and marketing judged more than 100 large brands in 4 categories, including Most Social Business, Delivering Customer Satisfaction Through Social Media, Most Effective B2C Marketing, and Most Effective B2B Marketing.
AVG competed in the Most Social Business category, facing off against GMC, Samsung, and other brands in the finals. According to Useful Social Media, "Our main award goes to the company who can demonstrate the most strategic and holistic approach to social media integration. Everyone starts with social in the marketing department. Then they move to customer service. Who goes further? Can you truly be described as a ‘social business’?" Yesterday, on June 13th, AVG was chosen by the esteemed judging panel as THE business which goes further, and can truly be described as a social business!
"The judges felt that [AVG] were most deserving of this award for a number of reasons - the main one being their holistic, comprehensive approach to social. The company's integration into many business functions is extensive, at the vanguard of what is happening in their own industry, and we would argue, leading across all industries.
Not only this, their work to use social to generate product feedback that is then fed directly into product development lifecycle is unique in its extensiveness and importance. They truly are a company who have made social work for them and positively impact not only the way they do business, but their bottom line".
This is an amazing achievement that we, AVG's internal Social Team, and everyone at AVG can be proud of! Congratulations, team!