Techcrunch is reporting that sometime tonight Facebook will be offering users more filters for their newsfeed. It remains to be seen how this will affect viral channels. Currently there are only a few filters available so this will open it up some. It may also make it more difficult for applications.
Cappy Popp has decades of software development experience and has successfully designed and implemented social media strategies for dozens of companies in multiple markets.
Cappy specializes in social media strategy, analytics, and monitoring and is the co-author of the acclaimed book, "Essential Facebook Development."