Practical insights on digital marketing, social media strategy, content marketing, and analytics.
SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do. We originally profiled them ...
AVG Technologies has long offered some form of social self-service support to its millions of users. In 2015, after internal analysis of metrics and user satisfaction decided to change everything. ...
Following my deep dive into Saddleback Leather's great content marketing, we sat down with Keenan Erwin, a member of Saddleback Leather's digital marketing team, to learn how Saddleback Leather got ...
Hear how Facebook's new Reactions give brands a chance to learn how people really feel. Learn why some companies have split their main Facebook pages into many smaller pages. Dive deep into the ...
Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and ...
Content marketing continues to be an essential part of digital communication for brands in 2016. In this episode, John Maver and Zachary Chastain talk about Zach's latest post - The Ultimate Guide to ...
Doing a social media competitive analysis is a critical part of running an effective digital marketing program. But, they can be big and time consuming. In this episode, John Maver, Cappy Popp, and ...
We have just launched our first podcast episode! Join John Maver, Cappy Popp, Zachary Chastain and guest Jas Dhaliwal for a discussion of how much content really needs to be produced. We will be ...
Cappy Popp was recently featured at CMSWire.com discussing how the metrics provided by social media marketing tools just aren't cutting it anymore.
On February 22, Cappy Popp will be doing 3 consecutive sessions on Social Search - how EdgeRank and Graph Search affect what we see on social networks and how to prepare for it.
One of our clients, MediaFriends, is hosting a party at SXSW on Saturday night, right across the street from the Mashable party. It should be a great way to start off the night! Here are the details:
One of our clients, AVG Technologies, has partnered with Zynga to offer FarmVille players an exclusive AVG Biplane with purchase of AVG PC TuneUp for 66% off. So far, AVG is one of very few companies ...
Cappy Popp will be presenting "Implementing and Managing your Facebook Strategy" at Online Marketing Summit 2011 on February 7, 2011 as part of the Social Media Planning & Integration Workshop. ...
As part of his article series for the Japanese magazine Web Site Expert, writer Bart Eisenberg interviewed John Maver and Cappy Popp about the state of Facebook application development and related ...
Join Cappy Popp, Co-Founder of Thought Labs, as he covers an overview of the platform (where we have been/where we are going), a detailed chat about the "Like" feature (and whether or not it has been ...
Cappy Popp was recently quoted in an article in PC World titled "What Is Your Facebook Data Worth?" by Narasu Rebbapragada. Cappy talked about the massive amount of information that users willingly ...
John Maver will be presenting, along with Jaime Tedford of Brand Networks on the recent Facebook Open Graph announcement and how businesses can take advantage of it.
Presented by the Nashoba Valley Chamber of Commerce's Fidelity Bank Breakfast Series. Cappy Popp of Thought Labs talks about social media. Takes place from 7:30-9 a.m. at the Devens Common Center, 31 ...
Thought Labs has published a new Facebook Public Profile for the West Point Directorate of Communications focusing on providing information to the hundreds of Parents Clubs around on the country and ...
Yesterday, Cappy Popp spoke on a panel hosted by the panel hosted by the MetroWest Chamber of Commerce on "LinkedIn - How to Increase Sales.” The panel also included: Mike Langford, Jeff Cutler and ...
In a followup to the previous webinar on creating great Facebook Public Profiles, John Maver will be presenting 10 advanced tips to help brands maximize engagement and virality of their Facebook ...
Our publisher, Addison-Wesley Professional, has graciously published 'Rough Cuts' - that means they still need final edits - of the first five chapters of our upcoming book, Facebook Development: A ...
Thought Labs's Cappy Popp will be speaking on a panel titled, "Linked in - How to Increase Sales" on Thursday, June 18, 2009 from 11:45A - 1:30P at the Clark University Graduate Management Center in ...
As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the ...
We’ve just received an update from the Hewlett Packard ProLiant team after two months with their new Facebook Public Profile and Twitter account. Below is a summary of the process we went through in ...
On May 6th, from 6:00PM to 9:00PM, Girls In Tech Boston is holding a panel discussion on best practices for social media in organizations.
John Maver will be presenting a makeover of the West Point Association of Graduates' Facebook Public Profile at the Take Your Facebook Page to the Next Level Webinar on 4/23 from 3:00PM - 4:00PM EST. ...
The HP ProLiant team wanted to create a social media hub for their new G6 Product launch. Thought Labs developed a comprehensive social media strategy for them that included:
Thought Labs is now writing a book called Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform. It is due out later this year and will be published by ...
John Maver and Cappy Popp will be presenting at the GSP East Intro To Facebook and Bebo Applications workshop at 9:00 on Monday, June 9th in Washington, DC. Stop by and say hi, if you are there. GSP ...
As one of the first examples of what is possible with the new Hook Mobile API , Thought Labs has released Pic2Phone. Users can now receive their friend's latest photos and comments delivered as a ...
John Maver has been spending a lot of time over the past few months trying to actively participate in the Bebo Developer forums. After working on the Inner Circle and Doorbell applications for ...
We have finished porting Inner Circle for Facebook over to Bebo. It was much easier because of our experience porting Doorbell, and the quick updates Bebo has made to their platform to make it more ...
Since Bebo finally opened up their platform for everyone a last week, we thought it would be fun to convert Doorbell for Facebook over to it.
After creating Inner Circle last year, we wanted to try to make something that was light and easy. Doorbell was born.
Inner Circle is a new Facebook application that lets you cut through the Facebook noise and get real information about your friends.