---
title: Fresh Thoughts Blog | Thought Labs
description: All of us here at Thought Labs
---
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# Fresh Thoughts
Practical insights on digital marketing, social media strategy, content marketing, and analytics.
[](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-08-scottevest-harnesses-crowdsourcing-for-social-success)
## [SCOTTeVest Harnesses Crowdsourcing for Social Success - FRESH THOUGHTS PODCAST EP 08](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-08-scottevest-harnesses-crowdsourcing-for-social-success)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Apr 28, 2016 · Social Strategy and Tactics
SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do. We originally profiled them ...
[](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-07-avg-technologies-masters-social-self-service)
## [State of the Art Social Self-Service with AVG Technologies - FRESH THOUGHTS PODCAST EP 07](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-07-avg-technologies-masters-social-self-service)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Mar 29, 2016 · Social Customer Care
AVG Technologies has long offered some form of social self-service support to its millions of users. In 2015, after internal analysis of metrics and user satisfaction decided to change everything. ...
[](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-06-saddleback-leathers-content-marketing-secrets)
## [Saddleback Leather's Content Marketing Secrets - FRESH THOUGHTS PODCAST EP 06](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-06-saddleback-leathers-content-marketing-secrets)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Mar 14, 2016 · Content Marketing
Following my deep dive into Saddleback Leather's great content marketing, we sat down with Keenan Erwin, a member of Saddleback Leather's digital marketing team, to learn how Saddleback Leather got ...
[](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-05-multiple-facebook-pages-and-content-marketing-deep-dives)
## [Multiple Facebook Pages and Content Marketing Deep Dives - FRESH THOUGHTS PODCAST EP 05](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-05-multiple-facebook-pages-and-content-marketing-deep-dives)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Mar 2, 2016 · Content Marketing
Hear how Facebook's new Reactions give brands a chance to learn how people really feel. Learn why some companies have split their main Facebook pages into many smaller pages. Dive deep into the ...
[](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-04-audience-optimization-and-algorithmic-feeds)
## [Audience Optimization And Algorithmic Feeds - FRESH THOUGHTS PODCAST EP 04](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-04-audience-optimization-and-algorithmic-feeds)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Feb 21, 2016 · Social Strategy and Tactics
Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and ...
[](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-03-the-ultimate-guide-to-content-marketing-in-2016)
## [The Ultimate Guide to Content Marketing in 2016- FRESH THOUGHTS PODCAST EP 03](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep-03-the-ultimate-guide-to-content-marketing-in-2016)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Feb 11, 2016 · Content Marketing
Content marketing continues to be an essential part of digital communication for brands in 2016. In this episode, John Maver and Zachary Chastain talk about Zach's latest post - The Ultimate Guide to ...
[](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep02-ins-and-outs-of-social-media-competitive-analysis)
## [In And Outs of Social Media Competitive Analysis - FRESH THOUGHTS PODCAST EP 02](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep02-ins-and-outs-of-social-media-competitive-analysis)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Aug 24, 2015 · Social Strategy and Tactics
Doing a social media competitive analysis is a critical part of running an effective digital marketing program. But, they can be big and time consuming. In this episode, John Maver, Cappy Popp, and ...
[](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep01-how-much-is-too-much-content)
## [How Much is Too Much Content? - FRESH THOUGHTS PODCAST EP 01](https://blog.thoughtlabs.com/blog/fresh-thoughts-podcast-ep01-how-much-is-too-much-content)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jul 28, 2015 · Content Marketing
We have just launched our first podcast episode! Join John Maver, Cappy Popp, Zachary Chastain and guest Jas Dhaliwal for a discussion of how much content really needs to be produced. We will be ...
[](https://blog.thoughtlabs.com/blog/cappy-popp-in-cms-wire-on-how-social-marketing-tools-arent-cutting-it)
## [Cappy Popp in CMSWire on How Social Marketing Tools Aren't Cutting It](https://blog.thoughtlabs.com/blog/cappy-popp-in-cms-wire-on-how-social-marketing-tools-arent-cutting-it)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · May 1, 2015 · Thought Labs News
Cappy Popp was recently featured at CMSWire.com discussing how the metrics provided by social media marketing tools just aren't cutting it anymore.
[](https://blog.thoughtlabs.com/blog/cappy-popp-to-talk-about-social-search-at-sempo-student-search-summit)
## [Cappy Popp to talk about Social Search at SEMPO Student Search Summit](https://blog.thoughtlabs.com/blog/cappy-popp-to-talk-about-social-search-at-sempo-student-search-summit)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Feb 20, 2013 · Thought Labs News
On February 22, Cappy Popp will be doing 3 consecutive sessions on Social Search - how EdgeRank and Graph Search affect what we see on social networks and how to prepare for it.
[](https://blog.thoughtlabs.com/blog/heywire-house-party-at-sxsw)
## [HeyWire House Party at SXSW](https://blog.thoughtlabs.com/blog/heywire-house-party-at-sxsw)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Mar 9, 2011 · Thought Labs News
One of our clients, MediaFriends, is hosting a party at SXSW on Saturday night, right across the street from the Mashable party. It should be a great way to start off the night! Here are the details:
[](https://blog.thoughtlabs.com/blog/avg-technologies-partners-with-zynga-to-offer-in-game-purchase-of-pc-tuneup-in-farmville)
## [AVG Technologies Partners With Zynga to Offer In-Game Purchase of PC TuneUp in FarmVille](https://blog.thoughtlabs.com/blog/avg-technologies-partners-with-zynga-to-offer-in-game-purchase-of-pc-tuneup-in-farmville)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Feb 27, 2011 · Thought Labs News
One of our clients, AVG Technologies, has partnered with Zynga to offer FarmVille players an exclusive AVG Biplane with purchase of AVG PC TuneUp for 66% off. So far, AVG is one of very few companies ...
[](https://blog.thoughtlabs.com/blog/cappy-popp-to-present-implementing-and-managing-your-facebook-strategy-at-online-marketing-summit-2011)
## [Cappy Popp to Present "Implementing and Managing your Facebook Strategy" at Online Marketing Summit 2011](https://blog.thoughtlabs.com/blog/cappy-popp-to-present-implementing-and-managing-your-facebook-strategy-at-online-marketing-summit-2011)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Feb 5, 2011 · Thought Labs News
Cappy Popp will be presenting "Implementing and Managing your Facebook Strategy" at Online Marketing Summit 2011 on February 7, 2011 as part of the Social Media Planning & Integration Workshop. ...
[](https://blog.thoughtlabs.com/blog/featured-article-facebook-application-developers-face-a-moving-target)
## [Featured Article: Facebook Application Developers Face a Moving Target](https://blog.thoughtlabs.com/blog/featured-article-facebook-application-developers-face-a-moving-target)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jan 25, 2011 · Thought Labs News
As part of his article series for the Japanese magazine Web Site Expert, writer Bart Eisenberg interviewed John Maver and Cappy Popp about the state of Facebook application development and related ...
[](https://blog.thoughtlabs.com/blog/cappy-popp-to-present-how-enterprise-marketers-are-keeping-up-with-facebook-webinar)
## [Cappy Popp to Present "How Enterprise Marketers are Keeping Up with Facebook" Webinar](https://blog.thoughtlabs.com/blog/cappy-popp-to-present-how-enterprise-marketers-are-keeping-up-with-facebook-webinar)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jul 25, 2010 · Thought Labs News
Join Cappy Popp, Co-Founder of Thought Labs, as he covers an overview of the platform (where we have been/where we are going), a detailed chat about the "Like" feature (and whether or not it has been ...
[](https://blog.thoughtlabs.com/blog/what-is-your-facebook-data-worth)
## [What Is Your Facebook Data Worth?](https://blog.thoughtlabs.com/blog/what-is-your-facebook-data-worth)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 22, 2010 · Thought Labs News
Cappy Popp was recently quoted in an article in PC World titled "What Is Your Facebook Data Worth?" by Narasu Rebbapragada. Cappy talked about the massive amount of information that users willingly ...
[](https://blog.thoughtlabs.com/blog/john-maver-to-speak-on-facebook-open-graph)
## [John Maver presenting on the Facebook Open Graph](https://blog.thoughtlabs.com/blog/john-maver-to-speak-on-facebook-open-graph)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · May 23, 2010 · Thought Labs News
John Maver will be presenting, along with Jaime Tedford of Brand Networks on the recent Facebook Open Graph announcement and how businesses can take advantage of it.
[](https://blog.thoughtlabs.com/blog/cappy-popp-to-speak-on-social-media-beyond-the-basics-for-the-nashoba-valley-chamber-of-commerce)
## [Cappy Popp to speak on Social Media: Beyond the Basics for the Nashoba Valley Chamber of Commerce](https://blog.thoughtlabs.com/blog/cappy-popp-to-speak-on-social-media-beyond-the-basics-for-the-nashoba-valley-chamber-of-commerce)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jan 11, 2010 · Thought Labs News
Presented by the Nashoba Valley Chamber of Commerce's Fidelity Bank Breakfast Series. Cappy Popp of Thought Labs talks about social media. Takes place from 7:30-9 a.m. at the Devens Common Center, 31 ...
[](https://blog.thoughtlabs.com/blog/facebook-public-profile-for-west-point-parents-is-live)
## [Facebook Public Profile for West Point Parents is live](https://blog.thoughtlabs.com/blog/facebook-public-profile-for-west-point-parents-is-live)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 24, 2009 · Thought Labs News
Thought Labs has published a new Facebook Public Profile for the West Point Directorate of Communications focusing on providing information to the hundreds of Parents Clubs around on the country and ...
[](https://blog.thoughtlabs.com/blog/panel-recap-linkedin-how-to-increase-sales)
## [Panel Recap: LinkedIn - How to Increase Sales](https://blog.thoughtlabs.com/blog/panel-recap-linkedin-how-to-increase-sales)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 19, 2009 · Thought Labs News
Yesterday, Cappy Popp spoke on a panel hosted by the panel hosted by the MetroWest Chamber of Commerce on "LinkedIn - How to Increase Sales.” The panel also included: Mike Langford, Jeff Cutler and ...
[](https://blog.thoughtlabs.com/blog/john-maver-will-be-presenting-at-the-facebook-301-take-your-facebook-public-profile-to-the-next-level-webinar)
## [John Maver will be presenting at the Facebook 301 - Take your Facebook Public Profile to the Next Level Webinar](https://blog.thoughtlabs.com/blog/john-maver-will-be-presenting-at-the-facebook-301-take-your-facebook-public-profile-to-the-next-level-webinar)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 19, 2009 · Thought Labs News
In a followup to the previous webinar on creating great Facebook Public Profiles, John Maver will be presenting 10 advanced tips to help brands maximize engagement and virality of their Facebook ...
[](https://blog.thoughtlabs.com/blog/first-chapters-of-our-book-facebook-development-a-complete-guide-to-smart-application-development-for-the-facebook-platform-now-available)
## [First Chapters of Our Book 'Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform' Now Available!](https://blog.thoughtlabs.com/blog/first-chapters-of-our-book-facebook-development-a-complete-guide-to-smart-application-development-for-the-facebook-platform-now-available)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 16, 2009 · Thought Labs News
Our publisher, Addison-Wesley Professional, has graciously published 'Rough Cuts' - that means they still need final edits - of the first five chapters of our upcoming book, Facebook Development: A ...
[](https://blog.thoughtlabs.com/blog/cappy-popp-speaks-on-linkedin-how-to-increase-sales)
## [Cappy Popp Speaks on LinkedIn: How to Increase Sales](https://blog.thoughtlabs.com/blog/cappy-popp-speaks-on-linkedin-how-to-increase-sales)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 16, 2009 · Thought Labs News
Thought Labs's Cappy Popp will be speaking on a panel titled, "Linked in - How to Increase Sales" on Thursday, June 18, 2009 from 11:45A - 1:30P at the Clark University Graduate Management Center in ...
[](https://blog.thoughtlabs.com/blog/new-facebook-insights-tool)
## [New Facebook Insights Tool](https://blog.thoughtlabs.com/blog/new-facebook-insights-tool)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 10, 2009 · Social Media News
As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the ...
[](https://blog.thoughtlabs.com/blog/hp-proliant-social-media-snapshot-at-2-months)
## [HP ProLiant Social Media Snapshot at 2 Months](https://blog.thoughtlabs.com/blog/hp-proliant-social-media-snapshot-at-2-months)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 1, 2009 · Thought Labs News
We’ve just received an update from the Hewlett Packard ProLiant team after two months with their new Facebook Public Profile and Twitter account. Below is a summary of the process we went through in ...
[](https://blog.thoughtlabs.com/blog/thought-labs-does-a-makeover-for-the-west-point-association-of-graduates-facebook-public-profile)
## [Thought Labs does a makeover for the West Point Association of Graduates Facebook Public Profile](https://blog.thoughtlabs.com/blog/thought-labs-does-a-makeover-for-the-west-point-association-of-graduates-facebook-public-profile)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Apr 23, 2009 · Thought Labs News
[](https://blog.thoughtlabs.com/blog/cappy-popp-to-be-on-panel-at-git-boston-presents-using-social-media-in-your-organization)
## [Cappy Popp to be on panel at GiT Boston Presents: Using Social Media in your Organization](https://blog.thoughtlabs.com/blog/cappy-popp-to-be-on-panel-at-git-boston-presents-using-social-media-in-your-organization)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Apr 21, 2009 · Thought Labs News
On May 6th, from 6:00PM to 9:00PM, Girls In Tech Boston is holding a panel discussion on best practices for social media in organizations.
[](https://blog.thoughtlabs.com/blog/john-maver-will-be-presenting-at-the-take-your-facebook-pag-to-the-next-level-webinar)
## [John Maver will be presenting at the Take Your Facebook Page to the Next Level Webinar](https://blog.thoughtlabs.com/blog/john-maver-will-be-presenting-at-the-take-your-facebook-pag-to-the-next-level-webinar)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Apr 20, 2009 · Thought Labs News
John Maver will be presenting a makeover of the West Point Association of Graduates' Facebook Public Profile at the Take Your Facebook Page to the Next Level Webinar on 4/23 from 3:00PM - 4:00PM EST. ...
[](https://blog.thoughtlabs.com/blog/thought-labs-releases-facebook-page-for-hp-proliant)
## [Thought Labs releases Facebook Page for HP ProLiant](https://blog.thoughtlabs.com/blog/thought-labs-releases-facebook-page-for-hp-proliant)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Mar 30, 2009 · Thought Labs News
The HP ProLiant team wanted to create a social media hub for their new G6 Product launch. Thought Labs developed a comprehensive social media strategy for them that included:
[](https://blog.thoughtlabs.com/blog/thought-labs-is-writing-a-book-about-facebook-development)
## [Thought Labs is writing a book about Facebook Development](https://blog.thoughtlabs.com/blog/thought-labs-is-writing-a-book-about-facebook-development)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jan 11, 2009 · Thought Labs News
Thought Labs is now writing a book called Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform. It is due out later this year and will be published by ...
[](https://blog.thoughtlabs.com/blog/thought-labs-releases-facebook-page-for-kelly-services)
## [Thought Labs releases Facebook Page for Kelly Services](https://blog.thoughtlabs.com/blog/thought-labs-releases-facebook-page-for-kelly-services)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Dec 8, 2008 · Thought Labs News
[](https://blog.thoughtlabs.com/blog/thought-labs-creates-facebook-page-for-winter-wyman)
## [Thought Labs creates Facebook Page for Winter, Wyman](https://blog.thoughtlabs.com/blog/thought-labs-creates-facebook-page-for-winter-wyman)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Oct 7, 2008 · Thought Labs News
[](https://blog.thoughtlabs.com/blog/cappy-popp-speaks-at-social-media-business-school)
## [Cappy Popp speaks at Social Media Business School](https://blog.thoughtlabs.com/blog/cappy-popp-speaks-at-social-media-business-school)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 29, 2008 · Thought Labs News
[](https://blog.thoughtlabs.com/blog/john-maver-and-cappy-popp-presenting-at-gsp-east)
## [John Maver and Cappy Popp presenting at GSP East](https://blog.thoughtlabs.com/blog/john-maver-and-cappy-popp-presenting-at-gsp-east)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jun 8, 2008 · Thought Labs News
John Maver and Cappy Popp will be presenting at the GSP East Intro To Facebook and Bebo Applications workshop at 9:00 on Monday, June 9th in Washington, DC. Stop by and say hi, if you are there. GSP ...
[](https://blog.thoughtlabs.com/blog/thought-labs-releases-pic2phone-delivering-photos-from-facebook-right-to-your-phone)
## [Thought Labs releases Pic2Phone - Delivering Photos from Facebook right to your Phone](https://blog.thoughtlabs.com/blog/thought-labs-releases-pic2phone-delivering-photos-from-facebook-right-to-your-phone)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · May 29, 2008 · Thought Labs News
As one of the first examples of what is possible with the new Hook Mobile API , Thought Labs has released Pic2Phone. Users can now receive their friend's latest photos and comments delivered as a ...
[](https://blog.thoughtlabs.com/blog/bebo-platform-team-selects-john-maver-as-their-featured-developer)
## [Bebo Platform team selects John Maver as their "featured developer"](https://blog.thoughtlabs.com/blog/bebo-platform-team-selects-john-maver-as-their-featured-developer)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Mar 13, 2008 · Thought Labs News
John Maver has been spending a lot of time over the past few months trying to actively participate in the Bebo Developer forums. After working on the Inner Circle and Doorbell applications for ...
[](https://blog.thoughtlabs.com/blog/inner-circle-for-bebo-is-released)
## [Inner Circle for Bebo is released](https://blog.thoughtlabs.com/blog/inner-circle-for-bebo-is-released)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jan 25, 2008 · Thought Labs News
We have finished porting Inner Circle for Facebook over to Bebo. It was much easier because of our experience porting Doorbell, and the quick updates Bebo has made to their platform to make it more ...
[](https://blog.thoughtlabs.com/blog/doorbell-for-bebo-is-released)
## [Doorbell for Bebo is released](https://blog.thoughtlabs.com/blog/doorbell-for-bebo-is-released)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jan 14, 2008 · Thought Labs News
Since Bebo finally opened up their platform for everyone a last week, we thought it would be fun to convert Doorbell for Facebook over to it.
[](https://blog.thoughtlabs.com/blog/doorbell-for-facebook-is-released)
## [Doorbell for Facebook is released](https://blog.thoughtlabs.com/blog/doorbell-for-facebook-is-released)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Jan 13, 2008 · Thought Labs News
After creating Inner Circle last year, we wanted to try to make something that was light and easy. Doorbell was born.
[](https://blog.thoughtlabs.com/blog/inner-circle-is-released-on-facebook)
## [Inner Circle is released on Facebook!](https://blog.thoughtlabs.com/blog/inner-circle-is-released-on-facebook)
By [Thought Labs](https://blog.thoughtlabs.com/blog/author/thought-labs) · Aug 15, 2007 · Thought Labs News
Inner Circle is a new Facebook application that lets you cut through the Facebook noise and get real information about your friends.
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