---
title: Fresh Thoughts Blog | Brand Advocacy
description: Brand Advocacy | Read the Fresh Thoughts blog from Thought Labs for the latest expert advice on digital marketing.
---
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# Fresh Thoughts
Practical insights on digital marketing, social media strategy, content marketing, and analytics.
[](https://blog.thoughtlabs.com/blog/how-to-build-an-influencer-marketing-program-in-the-top-5-of-brands)
## [How to Build an Influencer Marketing Program Like the Top 5% of Brands!](https://blog.thoughtlabs.com/blog/how-to-build-an-influencer-marketing-program-in-the-top-5-of-brands)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Aug 19, 2015 · Brand Advocacy
Your brand influencers may not be everything that you think they are... Recently Dan Sullivan, CEO at Crowdly, revealed an important truth about the state of influencer marketing. What he found is ...
[](https://blog.thoughtlabs.com/blog/boosting-brand-awareness-with-influencers)
## [Boosting Brand Awareness with Influencers](https://blog.thoughtlabs.com/blog/boosting-brand-awareness-with-influencers)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · May 13, 2015 · Brand Advocacy
In The Difference Between an Influencer and a Brand Advocate, I said that Influencers are better used for spreading brand awareness, as long as you can find a way to mesh your product with their ...
[](https://blog.thoughtlabs.com/blog/the-difference-between-an-influencer-and-a-brand-advocate)
## [The Difference Between An Influencer and a Brand Advocate](https://blog.thoughtlabs.com/blog/the-difference-between-an-influencer-and-a-brand-advocate)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Mar 30, 2015 · Brand Advocacy
In previous posts, we have talked about the importance of Brand Advocacy and the 3 types of Brand Advocates. However, there is often some confusion when people hear the term "Influencer" about ...
[](https://blog.thoughtlabs.com/blog/what-should-you-consider-before-starting-an-employee-advocacy-program)
## [What Should You Consider Before Starting an Employee Advocacy Program?](https://blog.thoughtlabs.com/blog/what-should-you-consider-before-starting-an-employee-advocacy-program)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Jan 8, 2015 · Brand Advocacy
Today on SocialMediaToday.com Digital Strategist and blogger Jacob Curtis shared a post on the impact of becoming an employee advocate by using your own network (or building one) to spread the ...
[](https://blog.thoughtlabs.com/blog/become-active-advocates)
## [How Do Online Community Members Become Super-Active Advocates?](https://blog.thoughtlabs.com/blog/become-active-advocates)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Mar 29, 2013 · Brand Advocacy
Recently we talked about what it takes to maintain great communities, and some of the roadblocks you might face while building up your community. Here at Thought Labs, we feel that advocacy is an ...
[](https://blog.thoughtlabs.com/blog/how-much-do-brand-advocates-matter)
## [How much do Brand Advocates matter?](https://blog.thoughtlabs.com/blog/how-much-do-brand-advocates-matter)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Mar 12, 2013 · Brand Advocacy
Today, I read through a great slide deck put together by the Weiden+Kennedy agency called "How to (not) Fail." It is 110 slides long, and goes through several thought provoking points. I definitely ...
[](https://blog.thoughtlabs.com/blog/brand-advocate-type-2-the-brand-insider)
## [Brand Advocate Type 2 - The Brand Insider](https://blog.thoughtlabs.com/blog/brand-advocate-type-2-the-brand-insider)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Aug 8, 2012 · Brand Advocacy
So far, I have covered the importance of brand advocates, the three types of brand advocates, and gone into detail about the first type - the Casual Recommender. Now, I will introduce the second type ...
[](https://blog.thoughtlabs.com/blog/three-types-of-brand-advocates)
## [Three Types of Brand Advocates and The Casual Recommender](https://blog.thoughtlabs.com/blog/three-types-of-brand-advocates)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Aug 1, 2012 · Brand Advocacy
In my last post, I wrote about the importance of a brand advocacy program. Brand advocates can be a great blessing for a company to really connect with users and multiply the effectiveness of their ...
[](https://blog.thoughtlabs.com/blog/the-importance-of-advocacy)
## [The Importance of Brand Advocacy](https://blog.thoughtlabs.com/blog/the-importance-of-advocacy)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Jun 29, 2012 · Brand Advocacy
We see fans on TV all the time. Turn the channel to a football game and the camera will soon cut to screaming people with painted faces, big foam hands and jerseys with team logos. There are fans in ...
[](https://blog.thoughtlabs.com/blog/4-steps-for-supercharging-your-superfans)
## [4 Steps for Supercharging Your Superfans](https://blog.thoughtlabs.com/blog/4-steps-for-supercharging-your-superfans)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Feb 11, 2012 · Brand Advocacy
It's almost certain that at some point, you've been told that your brand needs an advocacy program. You're not quite certain what the benefits are, what costs are involved, or how you should approach ...
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