Practical insights on digital marketing, social media strategy, content marketing, and analytics.
Your brand influencers may not be everything that you think they are... Recently Dan Sullivan, CEO at Crowdly, revealed an important truth about the state of influencer marketing. What he found is ...
In The Difference Between an Influencer and a Brand Advocate, I said that Influencers are better used for spreading brand awareness, as long as you can find a way to mesh your product with their ...
In previous posts, we have talked about the importance of Brand Advocacy and the 3 types of Brand Advocates. However, there is often some confusion when people hear the term "Influencer" about ...
Today on SocialMediaToday.com Digital Strategist and blogger Jacob Curtis shared a post on the impact of becoming an employee advocate by using your own network (or building one) to spread the ...
Recently we talked about what it takes to maintain great communities, and some of the roadblocks you might face while building up your community. Here at Thought Labs, we feel that advocacy is an ...
Today, I read through a great slide deck put together by the Weiden+Kennedy agency called "How to (not) Fail." It is 110 slides long, and goes through several thought provoking points. I definitely ...
So far, I have covered the importance of brand advocates, the three types of brand advocates, and gone into detail about the first type - the Casual Recommender. Now, I will introduce the second type ...
In my last post, I wrote about the importance of a brand advocacy program. Brand advocates can be a great blessing for a company to really connect with users and multiply the effectiveness of their ...
We see fans on TV all the time. Turn the channel to a football game and the camera will soon cut to screaming people with painted faces, big foam hands and jerseys with team logos. There are fans in ...
It's almost certain that at some point, you've been told that your brand needs an advocacy program. You're not quite certain what the benefits are, what costs are involved, or how you should approach ...