Practical insights on digital marketing, social media strategy, content marketing, and analytics.
I was recently asked to answer a question on Quora about whether a Facebook page could be banned for spamming other pages with messages to come like their page. Rather than just informing this ...
In my last post, 3 Questions to Ask Before Starting an Online Community, the first question I recommended asking yourself is "Should I be using social media?" I also mentioned that you should have a ...
As I've pointed out before, with so many people urging every business and every brand to use social media channels to create their own online community, it's important to first stop and ask yourself ...
After our last few posts, you now know how to build an online community and what steps you should take to maintain a strong community. Our first recommendation for maintaining a strong community is ...
Last week I had the pleasure of attending a Google+ Hangout about online collaboration. It seems that everyone in attendance was grappling with some type of issue where they were trying to implement ...
Most brands have a Facebook presence, and most of those Facebook pages are managed by a dedicated community manager, or for smaller brands, someone who has community management duties added to their ...
When used properly, humor can be a powerful tool for interacting with your communities, gaining some attention, and amplifying your message. However, when used improperly, it could just as easily ...
Are you talking with your Facebook Community, or at them?
One of the biggest fears in dealing with social media (especially on a service as public as Twitter) is how to deal with inevitable negative comments about you or your brand. There’s a right and ...