---
title: Fresh Thoughts Blog | Facebook Basics
description: Facebook Basics | Read the Fresh Thoughts blog from Thought Labs for the latest expert advice on digital marketing.
---
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# Fresh Thoughts
Practical insights on digital marketing, social media strategy, content marketing, and analytics.
[](https://blog.thoughtlabs.com/blog/facebook-basics-how-to-target-great-facebook-posts-slideshare)
## [Facebook Basics: How to Target Great Facebook Posts \[SlideShare\]](https://blog.thoughtlabs.com/blog/facebook-basics-how-to-target-great-facebook-posts-slideshare)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Oct 27, 2015 · Facebook Basics
We've build a great deck with key thoughts from our eBook - Facebook Basics - How to Target Great Facebook Posts. Check it out below:
[](https://blog.thoughtlabs.com/blog/facebook-basics-how-to-write-great-facebook-posts-slideshare)
## [Facebook Basics: How to Write Great Facebook Posts \[SlideShare\]](https://blog.thoughtlabs.com/blog/facebook-basics-how-to-write-great-facebook-posts-slideshare)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Aug 20, 2015 · Facebook Basics
We've build a great deck with key thoughts from our eBook - Facebook Basics - How to Write Great Facebook Posts. Check it out below:
[](https://blog.thoughtlabs.com/blog/how-to-target-great-facebook-posts-part-2-creating-personas)
## [How to Target Great Facebook Posts | Part 2 - Creating Personas](https://blog.thoughtlabs.com/blog/how-to-target-great-facebook-posts-part-2-creating-personas)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Jun 15, 2015 · Facebook Basics
Welcome to part 4 in our series on Writing Great Facebook Posts! In our latest post we talked about the importance of targeting and how to use personas to reach the right audience with content that ...
[](https://blog.thoughtlabs.com/blog/how-to-use-personas-to-write-great-facebook-posts)
## [How to Use Personas to Write Great Facebook Posts](https://blog.thoughtlabs.com/blog/how-to-use-personas-to-write-great-facebook-posts)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Jun 15, 2015 · Facebook Basics
Welcome to part 5 in our series on Writing Great Facebook Posts! In our previous post we talked about how you can build your own personas to help you write great Facebook posts, as well as tips for ...
[](https://blog.thoughtlabs.com/blog/how-to-target-great-facebook-posts-part-1-getting-started)
## [How to Target Great Facebook Posts | Part 1 - Getting Started](https://blog.thoughtlabs.com/blog/how-to-target-great-facebook-posts-part-1-getting-started)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Jun 11, 2015 · Facebook Basics
Welcome to part three in our series on Writing Great Facebooks posts! Now that you understand the basics of how to identify great Facebook posts, it's time to add to your knowledge by learning how to ...
[](https://blog.thoughtlabs.com/blog/how-to-tell-if-youre-writing-great-facebook-posts-part-2)
## [How to Tell If You're Writing Great Facebook Posts | Part 2](https://blog.thoughtlabs.com/blog/how-to-tell-if-youre-writing-great-facebook-posts-part-2)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · May 14, 2015 · Facebook Basics
Welcome back to our series on writing great Facebook posts! Now that you know how to recognize a great Facebook post, you should also learn to recognize a bad post, understand why it didn't perform ...
[](https://blog.thoughtlabs.com/blog/how-to-tell-if-youre-writing-great-facebook-posts-part-1)
## [How to Tell if You're Writing Great Facebook Posts | Part 1](https://blog.thoughtlabs.com/blog/how-to-tell-if-youre-writing-great-facebook-posts-part-1)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · May 12, 2015 · Facebook Basics
Welcome to our series on writing great Facebook posts! In our first post, we'll be covering some of the positive post success metrics that Facebook offers you, what the value of each is, and how they ...
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