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Social Advertising

Most Recent Articles on Social Advertising

3 Steps to Rock Your Facebook Campaigns This Winter

Winter is coming up fast, but even though it's cooling down outside there's no reason that you can't be heating up your Facebook marketing efforts.
In Social Advertising

Generating Trackable URLs for Retargeting Campaigns

How well you are able to track the success of your retargeting campaigns depends a lot on how you set them up. Because these campaigns can have so many ad variations, it makes a lot of sense to try to standardize on a system.  In this post, I will walk through a system we ...
In Social Advertising, Retargeting

Creating Image Variations for Retargeting in Photoshop

One of the requirements for creating images for a retargeting campaign is to build each ad in the most popular display formats. For display ads, there is 160x600, 728x90, 300x250, 320x50, 300x600, and 970x250. For Facebook, there is thankfully just 600x315. However, an ...
In Social Advertising, Retargeting

How to Set up the AdRoll SmartPixel for Retargeting

AdRoll provides an easy-to-use interface to control multi-platform retargeting - they support display ads around the web, Facebook and Instagram (in beta). Just like setting up the Facebook Pixel for retargeting, you will need to add the AdRoll SmartPixel to your website to ...
In Social Advertising, Retargeting

5 Top Tips for LinkedIn for Business

If you're just getting started with LinkedIn for business you may be a little lost. Like any social media platform it is its own beast, with unique best practices and audience expectations. Even if you've already been using LinkedIn for promoting your business, there are ...
In Social Advertising, LinkedIn Advertising

Planning Retargeting Campaigns with Objectives, Audience, and Trigger Pages

Before you start setting up a retargeting campaign, it is important to lay out the main objective, the audience you will be targeting, and the pages they will visit to trigger the retargeting ads. This post will walk through examples of each of these three planning pieces.
In Social Advertising, Retargeting

3 Steps to Properly Plan a Facebook Ad Campaign

Advertisers often think that planning their campaigns, setting goals, and wrangling budgets is a mysterious process, but the reality is that there is a lot you can do before your campaign begins to ensure that it is a success. Here are 3 steps you should take to make sure ...
In Social Advertising

3 Mistakes to Avoid When Creating a Facebook Ad Campaign

Building a successful Facebook campaign is a lot of work, and with almost every step there is a risk that you could make a mistake if you aren't familiar with the Facebook Ad Manager interface, options, and best practices for building your campaign. Here are 3 mistakes that ...
In Social Advertising