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Social Strategy And Tactics

Most Recent Articles on Social Strategy And Tactics

3 Questions You Must Answer To Build Your LinkedIn Groups Strategy

In my last post on using LinkedIn for business, I touched on the subject of using LinkedIn Groups to promote your brand. In this post I'm going to show you three steps you should take to determine the LinkedIn Groups strategy that you should pursue for your business. It ...
In Social Strategy and Tactics, LinkedIn

The 5 Worst Mistakes You're Making With LinkedIn for Business

There are a lot of potential missteps that you could make when using LinkedIn for business, but these are the 5 mistakes I see most often that will do the most harm to your LinkedIn strategy.  Learn what these 5 most damaging mistakes are and what you should do instead!
In Social Strategy and Tactics, LinkedIn Advertising, LinkedIn

Unmet Expectations are Driving Your Followers Away

Every "brand" is, by definition, just a collection of ideas and expectations in the eyes of the consumer. Companies try hard to craft how people think about their brands through the products and services they offer, the marketing they use, and the actions they take as a ...
In Social Strategy and Tactics

Deep Dive: Working with the Social CEO

Welcome back to our Content Marketing Deep Dive series, where we analyze successful brands that consistently produce great content marketing.  Today, we're looking at some of the deeper lessons that we've uncovered after analyzing our first 4 brands, and speaking in depth ...
In Social Strategy and Tactics

SCOTTeVest Harnesses Crowdsourcing for Social Success - FRESH THOUGHTS PODCAST EP 08

SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do. We originally profiled them in our Content Marketing Deep Dive: SCOTTeVEST blog post. In this episode, ...
In Social Strategy and Tactics

What the Heck Are Facebook Reactions?

The release of Facebook Reactions is huge news because it is a huge change - extending the Like button with 5 new emotions. These reactions enable users to express their opinion quickly, both positively and negatively, but what does it mean for brands and how can you take ...
In Social Strategy and Tactics

Should Your Brand Have Multiple Facebook Pages or Just One?

While some brands are still focused on building a community with one page, many others are creating multiple pages based on topics, location, or audience. Which is the best option for your page?
In Social Strategy and Tactics

Audience Optimization And Algorithmic Feeds - FRESH THOUGHTS PODCAST EP 04

Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and Zachary Chastain talk how each new feature works and how marketers should take ...
In Social Strategy and Tactics