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The HP ProLiant team wanted to create a social media hub for their new G6 Product launch. Thought Labs developed a comprehensive social media strategy for them that included:

  • A new Facebook Page that shows off their world-class servers
  • An Application Tab for the Page that lets users watch the latest episodes of The Guy in the Server Room
  • A @proliant Twitter account for informing and engaging their customers
  • Custom applications that integrate their blogs, podcasts and Twitter updates into their Facebook Page
  • Feeding Facebook Status updates to their Twitter account
  • Documentation and training on best practices and next steps

Learn more about their servers on their Facebook Page or watch the latest Guy in the Server Room episode.

Post by Thought Labs
March 30, 2009