What Do Facebook's New Transparent Metrics Mean for You? | Weekly Digital Marketing Essentials

10 min read
Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build your social team's digital strategy and improve your digital marketing results. Whether you're the Director of Digital Marketing, a ...
In Social Media News

How to Add Captions to Facebook Canvas Videos

2 min read
Since videos in the Facebook News Feed automatically start playing muted, captions can be critical to getting users to watch and engage with your content. In a recent update, Facebook has started auto-generating captions for videos posted to Facebook Pages and used in ads. ...
In Social Advertising

Going Beyond Social Listening for Better Business Outcomes | Weekly Digital Marketing Essentials

9 min read
Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build your social team's digital strategy and improve your digital marketing results. Whether you're the Director of Digital Marketing, a ...
In Social Media News

How to Get the Biggest Benefits From Having a LinkedIn Company Page

8 min read
Many people use LinkedIn to promote themselves, find a job, share content written by themselves or the company they work for, and to find and interact with LinkedIn Groups that are relevant to them. However, I've noticed an odd trend among the many people who have viewed my ...
In LinkedIn Advertising, LinkedIn

Creating Image Variations for Retargeting in Photoshop

6 min read
One of the requirements for creating images for a retargeting campaign is to build each ad in the most popular display formats. For display ads, there is 160x600, 728x90, 300x250, 320x50, 300x600, and 970x250. For Facebook, there is thankfully just 600x315. However, an ...
In Social Advertising, Retargeting

3 Questions You Must Answer To Build Your LinkedIn Groups Strategy

9 min read
In my last post on using LinkedIn for business, I touched on the subject of using LinkedIn Groups to promote your brand. In this post I'm going to show you three steps you should take to determine the LinkedIn Groups strategy that you should pursue for your business. It ...
In Social Strategy and Tactics, LinkedIn

How to Set up the AdRoll SmartPixel for Retargeting

4 min read
AdRoll provides an easy-to-use interface to control multi-platform retargeting - they support display ads around the web, Facebook and Instagram (in beta). Just like setting up the Facebook Pixel for retargeting, you will need to add the AdRoll SmartPixel to your website to ...
In Social Advertising, Retargeting

The 5 Worst Mistakes You're Making With LinkedIn for Business

10 min read
There are a lot of potential missteps that you could make when using LinkedIn for business, but these are the 5 mistakes I see most often that will do the most harm to your LinkedIn strategy.  Learn what these 5 most damaging mistakes are and what you should do instead!
In Social Strategy and Tactics, LinkedIn Advertising, LinkedIn

5 Top Tips for LinkedIn for Business

6 min read
If you're just getting started with LinkedIn for business you may be a little lost. Like any social media platform it is its own beast, with unique best practices and audience expectations. Even if you've already been using LinkedIn for promoting your business, there are ...
In Social Advertising, LinkedIn Advertising

The Facebook Ad KPI's You Need To Get Better Results at a Lower Cost

10 min read
Are you new to running Facebook ad campaigns, or are you an experience advertiser who is unclear on what metrics you should be measuring and how you can use your metrics to optimize your ad campaign results and even optimize the results you get per dollar spent? In this ...
In Social Advertising

Overcome Your Ad Retargeting Challenges with our Free Calculator

3 min read
Retargeting: Challenging But Important Retargeting helps convert people who've abandoned your site or app into customers. According to AdRoll, only, "2% of shoppers convert on the first visit" to a site.  But what about the other 98%? Retargeting can get those potential ...
In Social Advertising, Facebook Basics, LinkedIn Advertising, Retargeting

Deep Dive: Working with the Social CEO

11 min read
Welcome back to our Content Marketing Deep Dive series, where we analyze successful brands that consistently produce great content marketing.  Today, we're looking at some of the deeper lessons that we've uncovered after analyzing our first 4 brands, and speaking in depth ...
In Social Strategy and Tactics

Audience Optimization And Algorithmic Feeds - FRESH THOUGHTS PODCAST EP 04

5 min read
Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and Zachary Chastain talk how each new feature works and how marketers should take ...
In Social Strategy and Tactics

What the Heck Is Facebook Audience Optimization?

8 min read
Content marketing is all about getting the right content to the right people at the right time. Often, the posts we write are on topics that relate to subsets of our followers, providing solutions to specific sets of problems that they have. With Facebook constantly working ...
In Social Strategy and Tactics

The Ultimate Guide to Content Marketing in 2016- FRESH THOUGHTS PODCAST EP 03

4 min read
Content marketing continues to be an essential part of digital communication for brands in 2016.  In this episode, John Maver and Zachary Chastain talk about Zach's latest post - The Ultimate Guide to Content Marketing in 2016 - and answer common questions about content ...
In Content Marketing

Learn the #1 Skill a Community Manager Needs to Have: Planning a Content Calendar

6 min read
A Content What? One of the most important skills to have when managing a community is the ability to create a proper content plan. Your social media presence is all about consistency; if you post sporadically then no matter how awesome your content is, you will never gain ...
In Community Management, Content Marketing

What the Heck Is the August Facebook News Feed Change?

2 min read
"What the Heck is...?" is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. What is "High Quality" Content? Facebook just announced a new change to the New Feed - a focus on showing more ...
In Social Media News

3 Lessons in Social Media Customer Service from the Personal Story of a HostGator Customer

6 min read
I've wanted to write a post about customer service via social media for a while now, and it just so happens that last week I stumbled across a personal story from a friend, and eventually found myself involved to help that friend get assistance from a brand's social team ...
In Social Customer Care

What's In a Like? (Measuring the Value of a Like)

7 min read
Just a few hours ago, a post on Harvard Business Review was brought to my attention. Dan Zarrella claims to have spent months creating a formula which accurately measures the value of a like on Facebook. So, has Mr. Zarrella discovered the Holy Grail of Facebook ROI, or is ...
In Social Strategy and Tactics

One Simple, Actionable Rule to Avoid American Apparel's Hurricane Sandy Gaffe

2 min read
By now most have heard about the latest high profile social media goof, this time the credit goes to American Apparel with their Hurricane Sandy Sale, just in case we get bored during the storm. Now, obviously as we should have learned already from Kenneth Cole, it's never ...
In Social Strategy and Tactics

Campaign Focus: McAfee's "Most Dangerous Celebrities of 2012" Facebook Campaign

19 min read
In the past I have done analysis and recommendations/lessons from multiple brand's Facebook Pages as part of my Brand Focus series. I'm now adding a second type of analysis to my brand focus series. Instead of focusing on a particular page, I will instead focus on a ...
In Social Strategy and Tactics

Cappy Popp to Present "Implementing and Managing your Facebook Strategy" at Online Marketing Summit 2011

1 min read
Cappy Popp will be presenting "Implementing and Managing your Facebook Strategy" at Online Marketing Summit 2011 on February 7, 2011 as part of the Social Media Planning & Integration Workshop. Join Cappy to learn about how to create a successful Facebook strategy for your ...
In Thought Labs News

Featured Article: Facebook Application Developers Face a Moving Target

0 min read
As part of his article series for the Japanese magazine Web Site Expert, writer Bart Eisenberg interviewed John Maver and Cappy Popp about the state of Facebook application development and related technical books. Their book, Essential Facebook Development: Build Successful ...
In Thought Labs News

Cappy Popp to Present "How Enterprise Marketers are Keeping Up with Facebook" Webinar

1 min read
Join Cappy Popp, Co-Founder of Thought Labs, as he covers an overview of the platform (where we have been/where we are going), a detailed chat about the "Like" feature (and whether or not it has been successful), privacy changes, the long tail of Facebook and how social ...
In Thought Labs News

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