Fresh Thoughts

Practical insights on digital marketing, social media strategy, content marketing, and analytics.

The 10 Types of Periscope Users

By John Maver · · Social Media News

Periscope says they now has over 10 million accounts who are watching over 40 years of video each day! Hannah Jane Parkison at The Guardian has spent the time to categorize the Periscope broadcasters ...

Facebook's War on Fake Likes for Facebook Pages

By John Maver · · Social Media News

Everyone, including Facebook, hates fake likes. While a higher Total Fans vanity metric may seem nice, each fake Fan actually can decrease your organic and paid reach. Thankfully, Facebook has been ...

Are Facebook Users Ignoring Your Content?

By John Maver · · Social Media News

Brands on Facebook really have to work hard to engage their fans. After creating posts with content and images that are both engaging and meet business goals, it can be frustrating to find out that ...

First look at Facebook's New News Feed

By John Maver · · Social Media News

UPDATED. Facebook's new News Feed will begin a very slow rollout today. The biggest changes focus on much larger pictures, consistency across devices, and multiple new feeds. (And also bigger ads)

Facebook Graph Search Demystified

By Zachary Chastain · · Social Media News

Facebook just released their new Graph Search last week, and already there has been a lot of excitement and speculation. Learn what Graph Search is, why you should care, how it works, and how you can ...

Facebook Launches New Timeline for Brand Pages

By Cappy Popp · · Social Media News

This morning on the Today Show Facebook publicly launched the new Timeline view for brand Pages. It's a major departure from the existing look, feel, management, and operation of Pages today. There ...

SXSW Interactive 2011 Wrap-up

By Cappy Popp · · Social Media News

Well, it's gone for another year. Along with my voice and ability to walk without wincing for the next few days. So here's the big takeaways from the show for me:

Facebook's Next Steps: Facebook's Roadmap for 2009

By Cappy Popp · · Social Media News

Today Facebook presented a 6-month developer roadmap. Finally - it's been frustrating as hell writing a book about Facebook and not knowing what was coming from them and when, not to mention staying ...

New Facebook Insights Tool

By Thought Labs · · Social Media News

As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the ...

Facebook begins promoting Facebook Pages

By John Maver · · Social Media News

Facebook is constantly tweaking their layout and feature set, with the increasing the sharing of relevant information among friends. Recently, Facebook changed a few things about Facebook Pages for ...

Facebook publishes Pages directory

By John Maver · · Social Media News

Finding pages on Facebook has always been difficult - if you knew the exact term, you could find a business, but there was no listing anywhere. As of last night, Facebook published an alphabetical ...

Facebook releases the Profile clean up tool

By John Maver · · Social Media News

When I got to my Profile box today, the message at the top was that I could clean up my profile by moving the applications that I had at the bottom of the page to an “extended section”.