Practical insights on digital marketing, social media strategy, content marketing, and analytics.
After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, ...
After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, ...
After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, ...
Why Your Business Needs a Facebook Page Your Customers ARE on Facebook According to Facebook's latest stats, there are over 2 billion people who are active each month on Facebook across the globe. Of ...
Since Facebook announced their latest News Feed change in January, there has been a lot of debate about what it means for organic reach and for Facebook Pages in general. This post highlights some of ...
Most of digital marketing success begins before you craft your first blog post or publish your first tweet. The most critical part is your team and the environment they work in.
As the Facebook News Feed continues to be optimized to produce a better user experience, paying attention to these updates is critical to ensure your carefully crafted Facebook posts are seen and ...
In my last post on using LinkedIn for business, I touched on the subject of using LinkedIn Groups to promote your brand. In this post I'm going to show you three steps you should take to determine ...
There are a lot of potential missteps that you could make when using LinkedIn for business, but these are the 5 mistakes I see most often that will do the most harm to your LinkedIn strategy.
Every "brand" is, by definition, just a collection of ideas and expectations in the eyes of the consumer.
Welcome back to our Content Marketing Deep Dive series, where we analyze successful brands that consistently produce great content marketing.
SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do. We originally profiled them ...
The release of Facebook Reactions is huge news because it is a huge change - extending the Like button with 5 new emotions. These reactions enable users to express their opinion quickly, both ...
While some brands are still focused on building a community with one page, many others are creating multiple pages based on topics, location, or audience. Which is the best option for your page?
Content marketing is all about getting the right content to the right people at the right time. Often, the posts we write are on topics that relate to subsets of our followers, providing solutions to ...
Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and ...
A social media competitive analysis is a powerful tool that is commonly used to create a set of benchmarks against competitors within your industry, and by freelancers and agencies to help ...
A cottage industry of services has appeared over the last year with the goal of helping you optimize your Instagram photos to convert your followers into paying customers, and these offerings are ...
There is nothing more irritating than spending time to create a great post image, only to see it get trampled by the formatting quicks of the social platforms on mobile. To keep that from happening, ...
Doing a social media competitive analysis is a critical part of running an effective digital marketing program. But, they can be big and time consuming. In this episode, John Maver, Cappy Popp, and ...
A friend recently shared a video on Facebook from the Facebook page "NowThis" about President Obama's plan to help make college education more accessible to prisoners. What struck me even more than ...
Recent changes to the Facebook News Feed algorithm mean that the advantages of using native video on Facebook truly outweigh the inconvenience of supporting yet another video channel. Here are the ...
This guide will walk you through 4 steps to drive more social shares on your content. These steps are tailored to work specifically for your community!
The AddThis team did an analysis of what was most effective in their last 90 days of tweets and came up with the following 3 lessons:
At Facebook's recent F8 conference, they gave a talk on how the News Feed works. Although we have covered individual changes in the past ( What The Heck is The August News Feed Change?, What The Heck ...
Building excellent landing pages that result in high conversions is undeniably hard. The most important goal for a landing page is to get your visitor to take a specific action. Nothing else. ...
YouTube annotations have long provided brands a way to increase the interactivity of their social videos. However, the huge problem was that they didn't work on mobile devices ( currently supplying ...
Copying boiler plate posts between multiple networks using Buffer, HubSpot, Sprinklr, Hootsuite, Salesforce or other cross-posting tools is better than nothing, but you can expect about the same ...
Making a Cover Image for Facebook Pages, Twitter Profiles, or Google+ Accounts that look great on the desktop is pretty routine now, but that desktop cover image doesn't look the same at all for ...
Becoming a Twitter power user has it's benefits (more on that below) and, like many things in life, it is deceptively simple, but extremely time consuming. If there's one key takeaway from this blog ...
With the transition of Facebook Pages from destinations to becoming publishers in the News Feed, how much does the Facebook Cover Image still matter?
These 3 practices are holding you back, don't waste your time on them! This post is going to explain to you exactly which social media marketing practices you need to put out to pasture, and what you ...
This blog post started its life as the answer to a question on Quora. If you enjoyed this post, please give my original answer an upvote! Quora Question: Can somebody better explain the Facebook ad ...
Last time we talked about how to get started with targeting your Facebook posts using insights from data that you already have. Now that you're ready to get started, let's walk through a few tips ...
In my last blog post I talked about why you should be targeting your posts on Facebook. In today's post, we're going more in depth to learn how to get started with targeting experiments that will ...
If you manage a community on Facebook, I'm sure you've noticed that advertising is only becoming more and more essential to compete with the noise other brands are making as everyone makes a land ...
Do you have a strategy for Facebook hashtags, or are you just porting over your plans from Twitter? Instead, learn how to use Facebook hashtags to enhance your community and make your life easier! ...
We all know social search is coming. We've discussed the details of Facebook Graph Search in a previous post. But there are several major hurdles that need to be cleared in order for it to truly ...
Here at Thought Labs we're looking forward to all that 2013 has in store for us, and to celebrate the start of this new year, we're bringing together 5 of the most useful blog posts we wrote in 2012!
Just a few hours ago, a post on Harvard Business Review was brought to my attention. Dan Zarrella claims to have spent months creating a formula which accurately measures the value of a like on ...
By now most have heard about the latest high profile social media goof, this time the credit goes to American Apparel with their Hurricane Sandy Sale, just in case we get bored during the storm. Now, ...
In the past I have done analysis and recommendations/lessons from multiple brand's Facebook Pages as part of my Brand Focus series. I'm now adding a second type of analysis to my brand focus series. ...
Last Saturday my girlfriend and I were out for a drive. During our impromptu trip I happened to notice a small, rural gas station which had a sign near the road urging me to "like" them on Facebook. ...
There are a number of reasons you might want to run a competition for your Facebook page, some of the most popular being to bring in new fans or to promote the launch of a new product or service. ...
Today we have the second installment in our Brand Focus series of blog posts. We will be examining the AT&T Facebook page to identify their strengths and weaknesses across four categories ...
One of the most important benefits promised with the advent of Facebook Timeline is increased engagement for brand's pages. As it turns out though, there have been some mixed results. According to an ...
Today we're bringing you a continuation of our two-part series of excellent uses of Facebook Timeline for Brands! As promised, here's 10 more brands that are not only early adopters of Facebook's ...
Today we'd like to share a quick visual guide of how brands are already doing some pretty impressive things with the new Facebook Timeline for brands. This will be a two part series, with a follow up ...
Today we are introducing a new blog post segment, which rates Facebook brand pages in four areas: Branding, content, engagement, and advocacy. We will cover how the brand is doing in each of these ...
Have you recently found yourself asking “What is all this buzz about Pinterest?” We’ve been pondering over that very question here at Thought Labs! After some hefty research and critical thinking, we ...
Twitter is very popular now - getting mentions on daytime talk shows, spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the ...
Kate, from the Other Side Group wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but ...
Today I attended the TechTarget Online ROI Summit. Great seminar: most importantly one of the panels was focused on 'Understanding the CIO's Agenda and Making Sure you are on it.' Interesting panel. ...
The chance of coming down with a virus depends on a number of things how many people are exposing you to it whether you have seen it before how much energy is put into fighting it
Long ago, Twitter was abuzz with people talking about The Twitter Secret. Only some knew it, and they weren't telling unless you followed them, paid them, etc. It turned out to be nothing more than a ...
Inside Facebook has the details about an upcoming update to Facebook's Pages feature. This is great news for businesses, as the changes will put Pages on par with the recent user Profile changes. ...
In a May 2008 study and October 2008 follow up, Rosetta found that 59% of the top 100 retailers have created branded Facebook Pages. This number is up from 30% in the May study. Companies are moving ...
Jerimiah Owyang posted a new article on Personal Brands. In it, he talks about how some companies fear personal brands because the people might get recruited once they develop themselves. Jeremiah ...
At the New Marketing Summit yesterday, someone said "Social Media is a commitment, not a campaign". This has been said over and over again in books like Groundswell, at conferences, and in countless ...
Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving ...
Gary Vaynerchuck's post - You Down With ROI?…Yeah You Know Me - says that it isn't the social media companies that will be affected by the current financial environment, it is the traditional media ...
This week I attended the excellent MassTLC unConference. Among excellent sessions on effective use of Twitter, how to generate free PR, common startup mistakes, and others the unConference was a ...
Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the ...
Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were:
One of the first questions we usually are asked by potential clients involves ROI (return on investment.) It is a valid and critical question, no matter the size of the company or its marketing ...
Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as ...