---
title: Fresh Thoughts Blog | Social Advertising
description: Social Advertising | Read the Fresh Thoughts blog from Thought Labs for the latest expert advice on digital marketing.
---
- [About Us](https://www.thoughtlabs.com/about.html)
- [Our Services](https://www.thoughtlabs.com/services.html)
- [Our Clients](https://www.thoughtlabs.com/clients.html)
- [Our Blog](https://blog.thoughtlabs.com/blog/)
- [Our Book](https://www.thoughtlabs.com/book.html)
- [Free Resources](https://www.thoughtlabs.com/free-resources.html)
- [Speaking](https://www.thoughtlabs.com/speaking.html)
- [Contact Us](https://www.thoughtlabs.com/contact.html)
# Fresh Thoughts
Practical insights on digital marketing, social media strategy, content marketing, and analytics.
[](https://blog.thoughtlabs.com/blog/how-to-add-captions-to-facebook-canvas-videos)
## [How to Add Captions to Facebook Canvas Videos](https://blog.thoughtlabs.com/blog/how-to-add-captions-to-facebook-canvas-videos)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Jan 23, 2017 · Social Advertising
Since videos in the Facebook News Feed automatically start playing muted, captions can be critical to getting users to watch and engage with your content.
[](https://blog.thoughtlabs.com/blog/november-qa-facebook-advertising)
## [November Q&A - Facebook Advertising](https://blog.thoughtlabs.com/blog/november-qa-facebook-advertising)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Nov 15, 2016 · Social Advertising
Each month, we answer your questions about a topic in digital marketing. This month, we will be dealing with common questions about Facebook Advertising.
[](https://blog.thoughtlabs.com/blog/3-steps-to-rock-your-facebook-campaigns-this-winter)
## [3 Steps to Rock Your Facebook Campaigns This Winter](https://blog.thoughtlabs.com/blog/3-steps-to-rock-your-facebook-campaigns-this-winter)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Nov 15, 2016 · Social Advertising
Winter is coming up fast, but even though it's cooling down outside there's no reason that you can't be heating up your Facebook marketing efforts.
[](https://blog.thoughtlabs.com/blog/generating-trackable-urls-for-retargeting-campaigns)
## [Generating Trackable URLs for Retargeting Campaigns](https://blog.thoughtlabs.com/blog/generating-trackable-urls-for-retargeting-campaigns)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Nov 3, 2016 · Social Advertising
How well you are able to track the success of your retargeting campaigns depends a lot on how you set them up. Because these campaigns can have so many ad variations, it makes a lot of sense to try ...
[](https://blog.thoughtlabs.com/blog/creating-image-variations-for-retargeting-in-photoshop)
## [Creating Image Variations for Retargeting in Photoshop](https://blog.thoughtlabs.com/blog/creating-image-variations-for-retargeting-in-photoshop)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Oct 10, 2016 · Social Advertising
One of the requirements for creating images for a retargeting campaign is to build each ad in the most popular display formats. For display ads, there is 160x600, 728x90, 300x250, 320x50, 300x600, ...
[](https://blog.thoughtlabs.com/blog/how-to-set-up-the-adroll-smartpixel-for-retargeting)
## [How to Set up the AdRoll SmartPixel for Retargeting](https://blog.thoughtlabs.com/blog/how-to-set-up-the-adroll-smartpixel-for-retargeting)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Oct 5, 2016 · Social Advertising
AdRoll provides an easy-to-use interface to control multi-platform retargeting - they support display ads around the web, Facebook and Instagram (in beta). Just like setting up the Facebook Pixel for ...
[](https://blog.thoughtlabs.com/blog/5-top-tips-linkedin-for-business)
## [5 Top Tips for LinkedIn for Business](https://blog.thoughtlabs.com/blog/5-top-tips-linkedin-for-business)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Oct 3, 2016 · Social Advertising
If you're just getting started with LinkedIn for business you may be a little lost. Like any social media platform it is its own beast, with unique best practices and audience expectations. Even if ...
[](https://blog.thoughtlabs.com/blog/planning-a-retargeting-campaign-with-objectives-audience-and-trigger-pages)
## [Planning Retargeting Campaigns with Objectives, Audience, and Trigger Pages](https://blog.thoughtlabs.com/blog/planning-a-retargeting-campaign-with-objectives-audience-and-trigger-pages)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Sep 22, 2016 · Social Advertising
Before you start setting up a retargeting campaign, it is important to lay out the main objective, the audience you will be targeting, and the pages they will visit to trigger the retargeting ads. ...
[](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-proper-planning)
## [3 Steps to Properly Plan a Facebook Ad Campaign](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-proper-planning)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Sep 13, 2016 · Social Advertising
Advertisers often think that planning their campaigns, setting goals, and wrangling budgets is a mysterious process, but the reality is that there is a lot you can do before your campaign begins to ...
[](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-3-mistakes-avoid)
## [3 Mistakes to Avoid When Creating a Facebook Ad Campaign](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-3-mistakes-avoid)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Aug 17, 2016 · Social Advertising
Building a successful Facebook campaign is a lot of work, and with almost every step there is a risk that you could make a mistake if you aren't familiar with the Facebook Ad Manager interface, ...
[](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-active-manage)
## [3 Steps to Manage Your Facebook Ad Campaign While It's Still Active](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-active-manage)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Aug 12, 2016 · Social Advertising
If you're new to running Facebook ad campaigns, or just a veteran advertiser who still has gaps in their knowledge, you may be under the impression that once you've created your ads, your campaign is ...
[](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-kpis)
## [The Facebook Ad KPI's You Need To Get Better Results at a Lower Cost](https://blog.thoughtlabs.com/blog/facebook-ad-campaign-kpis)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Jul 14, 2016 · Social Advertising
Are you new to running Facebook ad campaigns, or are you an experience advertiser who is unclear on what metrics you should be measuring and how you can use your metrics to optimize your ad campaign ...
[](https://blog.thoughtlabs.com/blog/overcome-ad-retargeting-challenges-with-free-calculator)
## [Overcome Your Ad Retargeting Challenges with our Free Calculator](https://blog.thoughtlabs.com/blog/overcome-ad-retargeting-challenges-with-free-calculator)
By [Cappy Popp](https://blog.thoughtlabs.com/blog/author/cappy-popp) · Jul 14, 2016 · Social Advertising
Retargeting: Challenging But Important Retargeting helps convert people who've abandoned your site or app into customers. According to AdRoll, only, "2% of shoppers convert on the first visit" to a ...
[](https://blog.thoughtlabs.com/blog/how-to-set-up-the-facebook-pixel-for-retargeting)
## [How to set up the Facebook Pixel for Retargeting](https://blog.thoughtlabs.com/blog/how-to-set-up-the-facebook-pixel-for-retargeting)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Mar 31, 2016 · Social Advertising
Every retargeting campaign needs a trigger - a way to know which people to target based on an action they have taken. With most retargeting platforms, this is done by adding a tracking pixel to your ...
[](https://blog.thoughtlabs.com/blog/5-unexpected-tips-for-linkedin-advertising)
## [5 Unexpected Tips For LinkedIn Advertising](https://blog.thoughtlabs.com/blog/5-unexpected-tips-for-linkedin-advertising)
By [Cappy Popp](https://blog.thoughtlabs.com/blog/author/cappy-popp) · Oct 12, 2015 · Social Advertising
The self-service advertising experience within LinkedIn has come a long way in the last couple of years. With 40% of its revenue now coming from content marketing (via direct sponsored content) ...
[](https://blog.thoughtlabs.com/blog/how-to-build-a-linkedin-ad-audience-based-on-your-persona-in-10-easy-steps)
## [How to Target Your Personas on LinkedIn in 10 Easy Steps!](https://blog.thoughtlabs.com/blog/how-to-build-a-linkedin-ad-audience-based-on-your-persona-in-10-easy-steps)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Sep 23, 2015 · Social Advertising
You have your persona all mapped out, you understand who your ideal customer is, what type of language they use what their interests, goals, and challenges are. You've learned a lot about what types ...
[](https://blog.thoughtlabs.com/blog/why-would-organic-reach-decrease-after-a-facebook-ad-campaign)
## [How to Fix Declining Facebook Organic Reach After an Ad Campaign](https://blog.thoughtlabs.com/blog/why-would-organic-reach-decrease-after-a-facebook-ad-campaign)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Apr 27, 2015 · Social Advertising
I recently answered a question on Quora asked by a community manager who is wondering why his organic Facebook likes are decreasing after running a Facebook ad campaign to increase his page likes.
[](https://blog.thoughtlabs.com/blog/using-intent-for-social-media-marketing)
## [Using Intent for Social Media Marketing](https://blog.thoughtlabs.com/blog/using-intent-for-social-media-marketing)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Jan 25, 2015 · Social Advertising
A Twitter user tweets "I love this latte", a Facebook user comments on a post from Car & Driver Magazine, and a Pinterestuser pins their 5th wedding dress. Each of these actions may establish an ...
[](https://blog.thoughtlabs.com/blog/what-the-heck-is-facebooks-atlas-and-people-based-marketing)
## [What the Heck Is Facebook's Atlas and People-Based Marketing?](https://blog.thoughtlabs.com/blog/what-the-heck-is-facebooks-atlas-and-people-based-marketing)
By [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver) · Oct 6, 2014 · Social Advertising
Facebook just launched Atlas, a platform that it believes will fix many of the problems with today's cookie-based advertising methods. They describe it as a shift to "people-based marketing". In this ...
[](https://blog.thoughtlabs.com/blog/final-thoughts-the-veritasium-facebook-likes-fraud-video)
## [Final Thoughts: The Veritasium Facebook Likes Fraud Video](https://blog.thoughtlabs.com/blog/final-thoughts-the-veritasium-facebook-likes-fraud-video)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Mar 14, 2014 · Social Advertising
Today I'm bringing my Veritasium Facebook Likes Fraud video series together with this summary!
[](https://blog.thoughtlabs.com/blog/veritasium-fake-likes-part-three-ish)
## [Facebook Like Fraud Part Three-ish: The Virtual Cat Facebook Page](https://blog.thoughtlabs.com/blog/veritasium-fake-likes-part-three-ish)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Mar 5, 2014 · Social Advertising
My blog post on Derek Muller (Veritasium)'s Virtual Cat Facebook ad experiment turned out to be way too big for just one post, so I've broken it up into two posts. This is the second post, where I ...
[](https://blog.thoughtlabs.com/blog/veritasium-fake-likes-part-three)
## [Facebook Like Fraud Part Three: The Virtual Cat Facebook Page](https://blog.thoughtlabs.com/blog/veritasium-fake-likes-part-three)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Mar 5, 2014 · Social Advertising
Yesterday in part two of our series on Derek Muller (Veritasium)'s Facebook Like Fraud video, we covered Derek's own experiences with advertising through Facebook on the Veritasium Facebook page, ...
[](https://blog.thoughtlabs.com/blog/veritasium-fake-likes-part-two)
## [Facebook Like Fraud Part Two: The Veritasium Facebook Page](https://blog.thoughtlabs.com/blog/veritasium-fake-likes-part-two)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Mar 4, 2014 · Social Advertising
Yesterday we started our series on deconstructing the Veritasium video regarding fake likes being provided by Facebook advertising. We started by taking a closer look at Derek Muller's first example, ...
[](https://blog.thoughtlabs.com/blog/veritasium-fake-likes-part-one)
## [Facebook Like Fraud Part One: Virtual Bagel](https://blog.thoughtlabs.com/blog/veritasium-fake-likes-part-one)
By [Zachary Chastain](https://blog.thoughtlabs.com/blog/author/zachary-chastain) · Mar 3, 2014 · Social Advertising
By now you've almost certainly seen the below video by Veritasium, discussing issues with Facebook's advertising platform providing branded Facebook Pages with "fake" likes, fake like being likes ...
Copyright © 2026 Thought Labs, LLC. All rights reserved. Website Design & Development by [Metropolis](https://www.metropoliscreative.com) | [privacy policy](https://www.thoughtlabs.com/privacy.html) | [cookie policy](https://www.thoughtlabs.com/cookie-policy.html) |
cookie settings