Practical insights on digital marketing, social media strategy, content marketing, and analytics.
Sometimes you get so used to a feature in one application, you expect it to be the there in all the other applications you use, especially when the applications are in the same suite, like Microsoft ...
Knowing your audience is the first step in creating great communities and getting better engagement on your social media posts. However, you likely have two different audiences - the one you want and ...
Focusing on metrics that track to specific objectives is the key to successful tracking of marketing campaigns, said managing VP Julie Hopkins and mobile marketing lead Mike McGwire of Gartner at ...
Social media analytics are hard. That's one of the biggest problems with social media. Anything that makes them easier is awesome. Anyone that has spent professional, quality time with Radian6, ...
Last Friday Facebook announced that it had discovered a bug in Facebook Page Insights. The bugs were likely introduced around the same time that Facebook made changes to its EdgeRank algorithm, ...
When we talk about social media metrics we often focus on proving success or proving a return on investment. It's important to show that we are helping the business reach its goals and produce wins, ...