Practical insights on digital marketing, social media strategy, content marketing, and analytics.
After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, ...
After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, ...
After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, ...
Why Your Business Needs a Facebook Page Your Customers ARE on Facebook According to Facebook's latest stats, there are over 2 billion people who are active each month on Facebook across the globe. Of ...
Since Facebook announced their latest News Feed change in January, there has been a lot of debate about what it means for organic reach and for Facebook Pages in general. This post highlights some of ...
"What the Heck is...?" is our series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. Making Social Relevant Again Facebook just ...
Most of digital marketing success begins before you craft your first blog post or publish your first tweet. The most critical part is your team and the environment they work in.
As the Facebook News Feed continues to be optimized to produce a better user experience, paying attention to these updates is critical to ensure your carefully crafted Facebook posts are seen and ...
Sometimes you get so used to a feature in one application, you expect it to be the there in all the other applications you use, especially when the applications are in the same suite, like Microsoft ...
Since videos in the Facebook News Feed automatically start playing muted, captions can be critical to getting users to watch and engage with your content.
How well you are able to track the success of your retargeting campaigns depends a lot on how you set them up. Because these campaigns can have so many ad variations, it makes a lot of sense to try ...
One of the requirements for creating images for a retargeting campaign is to build each ad in the most popular display formats. For display ads, there is 160x600, 728x90, 300x250, 320x50, 300x600, ...
AdRoll provides an easy-to-use interface to control multi-platform retargeting - they support display ads around the web, Facebook and Instagram (in beta). Just like setting up the Facebook Pixel for ...
Before you start setting up a retargeting campaign, it is important to lay out the main objective, the audience you will be targeting, and the pages they will visit to trigger the retargeting ads. ...
How much content is too much? In our previous post on the right amount of content to produce, we looked at data from Moz and HubSpot and the answer was as much as you can write consistently with ...
Every "brand" is, by definition, just a collection of ideas and expectations in the eyes of the consumer.
Every retargeting campaign needs a trigger - a way to know which people to target based on an action they have taken. With most retargeting platforms, this is done by adding a tracking pixel to your ...
The release of Facebook Reactions is huge news because it is a huge change - extending the Like button with 5 new emotions. These reactions enable users to express their opinion quickly, both ...
While some brands are still focused on building a community with one page, many others are creating multiple pages based on topics, location, or audience. Which is the best option for your page?
Content marketing is all about getting the right content to the right people at the right time. Often, the posts we write are on topics that relate to subsets of our followers, providing solutions to ...
"What the Heck is...?" is our series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking.
We've build a great deck with key thoughts from our eBook - Facebook Basics - How to Target Great Facebook Posts. Check it out below:
With all the content vying for people's attention, how can you create something that people actually will want to watch, and still have it promote your brand? Ziploc seems to have found the answer in ...
There is nothing more irritating than spending time to create a great post image, only to see it get trampled by the formatting quicks of the social platforms on mobile. To keep that from happening, ...
These days, we all need to create a lot of content. Great blog posts aren't often written on the first try, but with a little effort before and after you write, they can get a lot better. Often, the ...
We've build a great deck with key thoughts from our eBook - Facebook Basics - How to Write Great Facebook Posts. Check it out below:
Periscope says they now has over 10 million accounts who are watching over 40 years of video each day! Hannah Jane Parkison at The Guardian has spent the time to categorize the Periscope broadcasters ...
Content marketing obviously depends on having something to publish, but how much content should you actually be producing? A recent experiment run by Hubspot and Moz tested just that and they got ...
Recent changes to the Facebook News Feed algorithm mean that the advantages of using native video on Facebook truly outweigh the inconvenience of supporting yet another video channel. Here are the ...
Knowing your audience is the first step in creating great communities and getting better engagement on your social media posts. However, you likely have two different audiences - the one you want and ...
In The Difference Between an Influencer and a Brand Advocate, I said that Influencers are better used for spreading brand awareness, as long as you can find a way to mesh your product with their ...
Reach for Facebook Pages continues to decline, hitting 2.6% on average, and a very low 2.6% for Facebook Pages with more than 1 million fans, according to Locowise.
Everyone, including Facebook, hates fake likes. While a higher Total Fans vanity metric may seem nice, each fake Fan actually can decrease your organic and paid reach. Thankfully, Facebook has been ...
The AddThis team did an analysis of what was most effective in their last 90 days of tweets and came up with the following 3 lessons:
At Facebook's recent F8 conference, they gave a talk on how the News Feed works. Although we have covered individual changes in the past ( What The Heck is The August News Feed Change?, What The Heck ...
In previous posts, we have talked about the importance of Brand Advocacy and the 3 types of Brand Advocates. However, there is often some confusion when people hear the term "Influencer" about ...
YouTube annotations have long provided brands a way to increase the interactivity of their social videos. However, the huge problem was that they didn't work on mobile devices ( currently supplying ...
Content marketing is king today - we have to create great content to offer value to our readers and to satisfy Google's new search engine requirements. But, it often turns out that the content we are ...
A Twitter user tweets "I love this latte", a Facebook user comments on a post from Car & Driver Magazine, and a Pinterestuser pins their 5th wedding dress. Each of these actions may establish an ...
Here are some of the key things you should know from the world of social media this week:
Making a Cover Image for Facebook Pages, Twitter Profiles, or Google+ Accounts that look great on the desktop is pretty routine now, but that desktop cover image doesn't look the same at all for ...
With the transition of Facebook Pages from destinations to becoming publishers in the News Feed, how much does the Facebook Cover Image still matter?
Facebook just launched Atlas, a platform that it believes will fix many of the problems with today's cookie-based advertising methods. They describe it as a shift to "people-based marketing". In this ...
Posts by Adweek and Valleywag today are saying that Facebook is throttling down the already very low organic reach of Facebook Pages down to 1 or 2 percent. This follows on the heels of previous ...
"What the Heck is...?" is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking.
"What the Heck is...?" is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking.
Brands on Facebook really have to work hard to engage their fans. After creating posts with content and images that are both engaging and meet business goals, it can be frustrating to find out that ...
"What the Heck is...?" is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. What is "High Quality" Content? Facebook ...
Today, I read through a great slide deck put together by the Weiden+Kennedy agency called "How to (not) Fail." It is 110 slides long, and goes through several thought provoking points. I definitely ...
UPDATED. Facebook's new News Feed will begin a very slow rollout today. The biggest changes focus on much larger pictures, consistency across devices, and multiple new feeds. (And also bigger ads)
So far, I have covered the importance of brand advocates, the three types of brand advocates, and gone into detail about the first type - the Casual Recommender. Now, I will introduce the second type ...
In my last post, I wrote about the importance of a brand advocacy program. Brand advocates can be a great blessing for a company to really connect with users and multiply the effectiveness of their ...
We see fans on TV all the time. Turn the channel to a football game and the camera will soon cut to screaming people with painted faces, big foam hands and jerseys with team logos. There are fans in ...
John Maver and Cappy Popp will be holding a workshop on "Facebook: Beyond The Basics" at SES Toronto 2011 on June 14, 2011.
Last week, Jaime Tedford and I talked about the Facebook Open Graph and how businesses could benefit from it. It was well attended, with lots of great questions from the audience. Here are the slides ...
Today, I was part of a panel discussion on Facebook Connect . Here is a quick summary and key points:
Our book, Essential Facebook Development, is now available.
Twitter is very popular now - getting mentions on daytime talk shows, spurring celebrity competitions, and even receiving governmental uptime requests. People and companies are jumping on to the ...
Kate, from the Other Side Group wrote a blog post about Keeping Social Media Social. She said that people can get to a state with social media where they subscribe to a large number of people, but ...
Facebook is constantly tweaking their layout and feature set, with the increasing the sharing of relevant information among friends. Recently, Facebook changed a few things about Facebook Pages for ...
The chance of coming down with a virus depends on a number of things how many people are exposing you to it whether you have seen it before how much energy is put into fighting it
Long ago, Twitter was abuzz with people talking about The Twitter Secret. Only some knew it, and they weren't telling unless you followed them, paid them, etc. It turned out to be nothing more than a ...
Inside Facebook has the details about an upcoming update to Facebook's Pages feature. This is great news for businesses, as the changes will put Pages on par with the recent user Profile changes. ...
In a May 2008 study and October 2008 follow up, Rosetta found that 59% of the top 100 retailers have created branded Facebook Pages. This number is up from 30% in the May study. Companies are moving ...
Jerimiah Owyang posted a new article on Personal Brands. In it, he talks about how some companies fear personal brands because the people might get recruited once they develop themselves. Jeremiah ...
At the New Marketing Summit yesterday, someone said "Social Media is a commitment, not a campaign". This has been said over and over again in books like Groundswell, at conferences, and in countless ...
Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving ...
Gary Vaynerchuck's post - You Down With ROI?…Yeah You Know Me - says that it isn't the social media companies that will be affected by the current financial environment, it is the traditional media ...
Yesterday, I attended a conference put on by MassTLC called the Innovation unConference. It was probably the most interesting conference I have ever attended for a few reasons. First, the ...
Yesterday, I attended a conference put on by both the Sales and Marketing and Social Media Clusters of MassTLC. The panelists were:
Overview and Objectives Fitness Together Middleton (FT Middleton) launched a dynamic Facebook Page created by Thought Labs to help increase their membership and their member's usage of facilities and ...
Finding pages on Facebook has always been difficult - if you knew the exact term, you could find a business, but there was no listing anywhere. As of last night, Facebook published an alphabetical ...
Introduction I have been answering a lot of email requests for how to get started with a Bebo application. Since applications can be written in any language that supports interaction with the Bebo ...
fb:ref is a way to set a placeholder on a bunch of user profiles, and then update it across all those profiles with a single call. It makes sense to use when you have data or images that would need ...
Bebo is still working on fixing performance problems, and the applications are still down. In a blog post today, the Bebo developers talked about some features that they will be releasing in the near ...
Bebo posted this today: Bebo is slow. Sorry! It's been growing a lot recently and we're not quite keeping up with the demand. Even though apps has nothing to do with the problem, we turned off apps ...
Doorbell on Bebo is growing steadily, despite some randomness in the Bebo platform uptime. One side effect of its popularity was a new error – Too Many Connections. Here is a quick overview of the ...
Facebook released the Data Store API Beta a few months ago, but I hadn’t had a chance to try it out until recently. There are many blog posts discussing the merits of its implementation, but I felt ...
For Doorbell on Bebo, I needed an easy way to play an arbitrary doorbell ring. Previously, I had been creating individual .swf files for each ring, and then using the tag to put them on the page. I ...
I happened across this today as I was going through the Facebook developer forums.
Recently, we created a Bebo version of our Doorbell application for Facebook.
When I got to my Profile box today, the message at the top was that I could clean up my profile by moving the applications that I had at the bottom of the page to an “extended section”.
I have had the opportunity to work with the folks at Aleuromedia in the past few weeks on some of our tougher Inner Circle UI workflow issues. They immediately understood the problem and recommended ...
The “How Robert Scoble Hijacked My Facebook News Feed” post by Dare Obasanjo a few days ago talked about the repercussions of adding a high-volume content provider like Robert Scoble as a friend on ...
Mike from Blue Dot posted a very nice review of the Circles and Feeds aspects of Inner Circle.