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John Maver

John Maver
John Maver is a proven leader, author, and speaker with a strong technical background and domestic and international experience in digital marketing strategy and implementation. John has worked with small and Fortune 100 companies to integrate their users & customers productively into their businesses through social technologies.
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Recent Posts

The Ultimate Guide To Facebook Pages For Business

March 26, 2018 | by John Maver

Why Your Business Needs a Facebook Page Your Customers ARE on Facebook According to Facebook's latest stats, there are over 2 billion people who are active each month on Facebook across the globe.  Of that, over 1.4 billion people log in daily for an average of 20 minutes ...
In Social Strategy and Tactics

The End of Organic Reach and What to Do About It

January 30, 2018 | by John Maver

Since Facebook announced their latest News Feed change in January, there has been a lot of debate about what it means for organic reach and for Facebook Pages in general. This post highlights some of the best insights and takeaways from around the web.
In Social Strategy and Tactics

What the Heck Is the January Facebook News Feed Change?

January 12, 2018 | by John Maver

"What the Heck is...?" is our series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. Making Social Relevant Again Facebook just announced their latest change to the News Feed, and this time it is a return ...
In Social Media News

How To Build An Effective Digital Marketing Team

August 8, 2017 | by John Maver

Most of digital marketing success begins before you craft your first blog post or publish your first tweet. The most critical part is your team and the environment they work in.
In Social Strategy and Tactics

Facebook News Feed Update: Slow Pages Penalized

August 3, 2017 | by John Maver

As the Facebook News Feed continues to be optimized to produce a better user experience, paying attention to these updates is critical to ensure your carefully crafted Facebook posts are seen and engaged with.
In Social Strategy and Tactics

How to Create a Semi-Automated Table of Contents in PowerPoint

August 2, 2017 | by John Maver

Sometimes you get so used to a feature in one application, you expect it to be the there in all the other applications you use, especially when the applications are in the same suite, like Microsoft Office. In Microsoft Word, it is trivial to create a Table of Contents - ...
In Analytics

How to Add Captions to Facebook Canvas Videos

January 24, 2017 | by John Maver

Since videos in the Facebook News Feed automatically start playing muted, captions can be critical to getting users to watch and engage with your content. In a recent update, Facebook has started auto-generating captions for videos posted to Facebook Pages and used in ads. ...
In Social Advertising

Generating Trackable URLs for Retargeting Campaigns

November 3, 2016 | by John Maver

How well you are able to track the success of your retargeting campaigns depends a lot on how you set them up. Because these campaigns can have so many ad variations, it makes a lot of sense to try to standardize on a system.  In this post, I will walk through a system we ...
In Social Advertising, Retargeting

Creating Image Variations for Retargeting in Photoshop

October 10, 2016 | by John Maver

One of the requirements for creating images for a retargeting campaign is to build each ad in the most popular display formats. For display ads, there is 160x600, 728x90, 300x250, 320x50, 300x600, and 970x250. For Facebook, there is thankfully just 600x315. However, an ...
In Social Advertising, Retargeting

How to Set up the AdRoll SmartPixel for Retargeting

October 5, 2016 | by John Maver

AdRoll provides an easy-to-use interface to control multi-platform retargeting - they support display ads around the web, Facebook and Instagram (in beta). Just like setting up the Facebook Pixel for retargeting, you will need to add the AdRoll SmartPixel to your website to ...
In Social Advertising, Retargeting
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