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John Maver

John Maver
John Maver is a proven leader, author, and speaker with a strong technical background and domestic and international experience in digital marketing strategy and implementation. John has worked with small and Fortune 100 companies to integrate their users & customers productively into their businesses through social technologies.
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Recent Posts

Quickly Create Social Videos from Your Blog Posts with Adobe Spark

July 27, 2018 | by John Maver

After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, generating 1,200% more shares than text and images combined, so being able to ...
In Social Strategy and Tactics

Quickly Create Social Videos from Your Blog Posts with Content Samurai

July 24, 2018 | by John Maver

After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, generating 1,200% more shares than text and images combined, so being able to ...
In Social Strategy and Tactics

Quickly Create Social Videos from Your Blog Posts with Lumen5

July 19, 2018 | by John Maver

After putting all that effort into writing a great blog post, wouldn't it be nice if you could publish a video based on that same content? Video can dramatically increase reach and exposure, generating 1,200% more shares than text and images combined, so being able to ...
In Social Strategy and Tactics

The Ultimate Guide To Facebook Pages For Business

March 26, 2018 | by John Maver

Why Your Business Needs a Facebook Page Your Customers ARE on Facebook According to Facebook's latest stats, there are over 2 billion people who are active each month on Facebook across the globe.  Of that, over 1.4 billion people log in daily for an average of 20 minutes ...
In Social Strategy and Tactics

The End of Organic Reach and What to Do About It

January 30, 2018 | by John Maver

Since Facebook announced their latest News Feed change in January, there has been a lot of debate about what it means for organic reach and for Facebook Pages in general. This post highlights some of the best insights and takeaways from around the web.
In Social Strategy and Tactics

What the Heck Is the January Facebook News Feed Change?

January 12, 2018 | by John Maver

"What the Heck is...?" is our series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. Making Social Relevant Again Facebook just announced their latest change to the News Feed, and this time it is a return ...
In Social Media News

How To Build An Effective Digital Marketing Team

August 8, 2017 | by John Maver

Most of digital marketing success begins before you craft your first blog post or publish your first tweet. The most critical part is your team and the environment they work in.
In Social Strategy and Tactics

Facebook News Feed Update: Slow Pages Penalized

August 3, 2017 | by John Maver

As the Facebook News Feed continues to be optimized to produce a better user experience, paying attention to these updates is critical to ensure your carefully crafted Facebook posts are seen and engaged with.
In Social Strategy and Tactics

How to Create a Semi-Automated Table of Contents in PowerPoint

August 2, 2017 | by John Maver

Sometimes you get so used to a feature in one application, you expect it to be the there in all the other applications you use, especially when the applications are in the same suite, like Microsoft Office. In Microsoft Word, it is trivial to create a Table of Contents - ...
In Analytics

How to Add Captions to Facebook Canvas Videos

January 24, 2017 | by John Maver

Since videos in the Facebook News Feed automatically start playing muted, captions can be critical to getting users to watch and engage with your content. In a recent update, Facebook has started auto-generating captions for videos posted to Facebook Pages and used in ads. ...
In Social Advertising
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