---
title: "Facebook Basics: How to Target Great Facebook Posts [SlideShare]"
description: Want to get better results from your Facebook posts? These slides have key lessons from our comprehensive Facebook Basics eBook.
image: https://blog.thoughtlabs.com/hubfs/Imported_Blog_Media/Targeting-Great-Facebook-Posts-Slides.png
---
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# Facebook Basics: How to Target Great Facebook Posts \[SlideShare\]
Written by [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver)
on Oct 27, 2015
We've build a great deck with key thoughts from our eBook - [Facebook Basics - How to Target Great Facebook Posts](https://info.thoughtlabs.com/facebook-basics-targeting-great-facebook-posts-ebook). Check it out below:
This actionable guide teaches you how to target Facebook posts that drive real business results!
Not only does it explain how to write great Facebook posts with real-world examples of these principles in action, this guide also walks you step-by-step through exercises designed to help you put the knowledge to work right away in your own community!
After reading this, you'll be able to:
✔ Understand targeting. You'll understand the difference between targeting your content, targeting your Facebook posts, and targeting your Facebook ads.
✔ Be able to identify your ideal customers. You'll know what it takes to be an ideal customer and our action items will help you learn how to identify your own ideal customers.
✔ You'll know how to turn your ideal customers into targetable personas! You'll learn what a persona is, how they can help you target your content at your ideal customers, and we'll walk you through creating your first persona step-by-step. You're guided all the way from identifying your ideal customer to how you can conduct research and interviews to flesh out your persona.
✔ Finally, we'll bring it all together by walking you through creating your first targeted Facebook post using the persona that you've created!
---
Topics: [Facebook Basics](https://blog.thoughtlabs.com/blog/tag/facebook-basics)
**About the author:**
#### [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver)
John Maver is a champion for building customer-centric social communities, with a focus on nurturing strong brand advocates. His creative campaigns are developed around meaningful interactions and making brands come alive. John loves mobile technology and is always exploring the latest apps and APIs that help people connect.
Find me on:
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