---
title: Boosting Brand Awareness with Influencers
description: Here is how Snickers is using Influencers to increase brand awareness by enabling them to customize the message for their audiences
image: https://blog.thoughtlabs.com/hubfs/Imported_Blog_Media/snickers_766965.jpg
---
- [About Us](https://www.thoughtlabs.com/about.html)
- [Our Services](https://www.thoughtlabs.com/services.html)
- [Our Clients](https://www.thoughtlabs.com/clients.html)
- [Our Blog](https://blog.thoughtlabs.com/blog/)
- [Our Book](https://www.thoughtlabs.com/book.html)
- [Free Resources](https://www.thoughtlabs.com/free-resources.html)
- [Speaking](https://www.thoughtlabs.com/speaking.html)
- [Contact Us](https://www.thoughtlabs.com/contact.html)
# Boosting Brand Awareness with Influencers
Written by [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver)
on May 13, 2015
In [The Difference Between an Influencer and a Brand Advocate](https://blog.thoughtlabs.com/blog/the-difference-between-an-influencer-and-a-brand-advocate/), I said that Influencers are better used for spreading brand awareness, as long as you can find a way to mesh your product with their interests. Recently, Snickers seems to have found a way to do just that in their [You're Not You When You're Hungry](http://yourenotyouwhenyourehungry.com/) campaign.
Snickers has already aired several ads of their own using this humorous concept. But, to [build brand awareness with millennials](http://www.dmnews.com/snickers-satisfies-viewers-hunger-for-content/article/413061/), Snickers asked popular vloggers to create their own No You stories. This plays to the strength of each YouTuber in coming up with creative and funny content that appeals to their audience. It allows them to be authentic in their message and style, while still allowing them to participate in the campaign.
The campaign has been a success so far, with some videos getting over 2 million views. The [YouTubers hail from around the world](http://www.adweek.com/adfreak/snickers-got-vloggers-post-terrible-videos-if-they-recorded-them-hungry-163966), allowing Snickers to get localized content that appeals to each audience. Here are a few of them:
**US**
**UK**
**Brazil**
So, the takeaway from this is to engage Influencers with campaigns that benefit them, by allowing them to be themselves and have fun with it.
---
Have you seen other campaigns that let Influencers take a concept and run with it like this??
Topics: [Brand Advocacy](https://blog.thoughtlabs.com/blog/tag/brand-advocacy)
**About the author:**
#### [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver)
John Maver is a champion for building customer-centric social communities, with a focus on nurturing strong brand advocates. His creative campaigns are developed around meaningful interactions and making brands come alive. John loves mobile technology and is always exploring the latest apps and APIs that help people connect.
Find me on:
Copyright © 2026 Thought Labs, LLC. All rights reserved. Website Design & Development by [Metropolis](https://www.metropoliscreative.com) | [privacy policy](https://www.thoughtlabs.com/privacy.html) | [cookie policy](https://www.thoughtlabs.com/cookie-policy.html) |
cookie settings
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "John Maver",
"url" : "https://blog.thoughtlabs.com/blog/author/john-maver"
},
"dateModified" : "2024-03-20T18:56:04.990Z",
"datePublished" : "2015-05-13T04:00:00.000Z",
"headline" : "Boosting Brand Awareness with Influencers",
"image" : [ "https://blog.thoughtlabs.com/hubfs/Imported_Blog_Media/snickers_766965.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://blog.thoughtlabs.com/blog/boosting-brand-awareness-with-influencers",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://blog.thoughtlabs.com/hubfs/Email/TL%20Logo%20Wide.png"
}
}
}
```