Fresh Thoughts

Practical insights on digital marketing, social media strategy, content marketing, and analytics.

5 Unexpected Benefits of LinkedIn Groups

By Cappy Popp · · LinkedIn

LinkedIn Groups are a great way to build credibility for yourself or your business. You can join up to 50 of them, but why bother? What benefits could you expect to see by joining even one? Aren't ...

5 Unexpected Tips For LinkedIn Advertising

By Cappy Popp · · Social Advertising

The self-service advertising experience within LinkedIn has come a long way in the last couple of years. With 40% of its revenue now coming from content marketing (via direct sponsored content) ...

5 Great Landing Pages Guaranteed to Get Leads

By Cappy Popp · · Social Strategy and Tactics

Building excellent landing pages that result in high conversions is undeniably hard. The most important goal for a landing page is to get your visitor to take a specific action. Nothing else. ...

Best Practices for Cross-Posting in Social Channels

By Cappy Popp · · Social Strategy and Tactics

Copying boiler plate posts between multiple networks using Buffer, HubSpot, Sprinklr, Hootsuite, Salesforce or other cross-posting tools is better than nothing, but you can expect about the same ...

Social Search: The 6 P's Preventing its Penetration

By Cappy Popp · · Social Strategy and Tactics

We all know social search is coming. We've discussed the details of Facebook Graph Search in a previous post. But there are several major hurdles that need to be cleared in order for it to truly ...

Facebook Launches New Timeline for Brand Pages

By Cappy Popp · · Social Media News

This morning on the Today Show Facebook publicly launched the new Timeline view for brand Pages. It's a major departure from the existing look, feel, management, and operation of Pages today. There ...

SXSW Interactive 2011 Wrap-up

By Cappy Popp · · Social Media News

Well, it's gone for another year. Along with my voice and ability to walk without wincing for the next few days. So here's the big takeaways from the show for me:

Facebook's Next Steps: Facebook's Roadmap for 2009

By Cappy Popp · · Social Media News

Today Facebook presented a 6-month developer roadmap. Finally - it's been frustrating as hell writing a book about Facebook and not knowing what was coming from them and when, not to mention staying ...

Selling to CIOs: Best Practices

By Cappy Popp · · Social Strategy and Tactics

Today I attended the TechTarget Online ROI Summit. Great seminar: most importantly one of the panels was focused on 'Understanding the CIO's Agenda and Making Sure you are on it.' Interesting panel. ...

Facebook Updating the Developer App

By Cappy Popp · · Programming

Facebook says they will soon be updating the developer application that allows you to manage your applications. It's about time. It's a mess at the moment. As long as they don't break the application ...

Facebook Expands the Events API

By Cappy Popp · · Programming

Facebook reported yesterday that they are new Events API calls that will: "...allow applications to create, modify, and cancel events, as well as submit a user's RSVP to any event that the ...

Facebook Pages: Free as in Beer?

By Cappy Popp · · Social Strategy and Tactics

Marketing Sherpa had an interesting post recently on Facebook Pages. I wanted to comment on it since I think though relevant and timely it missed some really relevant points that our clients face as ...

Facebook: and canvas page POSTing

By Cappy Popp · · Programming

I came across this issue today where I was getting an error when trying to add the to a canvas page of a page-only app. The app was installed on a Facebook Page of which I was an admin.

Facebook vs. MySpace/OpenSocial Development

By Cappy Popp · · Programming

After having looked at MySpace's OpenSocial implementation I wanted to provide a comparison between it and the Facebook development platform. They are based upon completely different models and ...

PHP's mystical __set_state method

By Cappy Popp · · Programming

PHP 4.x introduced magic methods with the __serialize and __unserialize methods. Since then many have been added. Love them or hate them as a language abomination magic methods are here to stay. Most ...

Windows Dynamic System Environment Variables

By Cappy Popp · · Programming

For the longest time I have used 4NT as a replacement for the Windows CMD.exe shell. It provides an environment variable, _CWD, that provides the current working directory. I never knew that Windows ...