On June 28, 2008 Cappy Popp spoke at the Social Media Business School event in New York City hosted by socialmedia.com. He discussed marketing Facebook applications effectively and gave insights into the complex and ever-changing ecosystem of Facebook. Eddie Smith, VP of Marketing and Business Development for socialmedia.com, had this to say:
"Cappy did a fantastic job, providing insights into what works and doesn't work to market apps based upon his actual experience, educating others on what it takes to implement "appvertising" campaigns. Cappy's very knowledgeable about advertising within social networks and I look forward to having him participate in future socialmedia.com events."
