Hear how Facebook's new Reactions give brands a chance to learn how people really feel. Learn why some companies have split their main Facebook pages into many smaller pages. Dive deep into the content marketing practices of Saddleback Leather and Caspar to learn what is working well for them. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk about all of these topics and how marketers should take advantage of them.
- 00:00 - Introductions
- 00:32 - Should brands have multiple Facebook pages?
- 01:03 - Why would a brand want more than one Facebook page?
- 01:49 - Are multiple Facebook pages only for big brands?
- 02:48 - How do you get combined metrics for all these Facebook pages?
- 03:36 - Why wouldn't a brand want more than one Facebook page?
- 06:39 - Introduction to Facebook's new Reactions
- 07:44 - Why are there only 6 Facebook Reactions?
- 10:09 - How do you measure Facebook Reactions?
- 13:08 - How Saddleback Leather does content marketing
- 17:50 - Is creating branded educational content a smart move?
- 18:32 - How Casper does content marketing
- 20:39 - How Caspar and other brands link unbranded content back to their own businesses
- 28:18 - Main takeaways from the content marketing deep dive