What Do Facebook's New Transparent Metrics Mean for You? | Weekly Digital Marketing Essentials

10 min read
Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build your social team's digital strategy and improve your digital marketing results. Whether you're the Director of Digital Marketing, a ...
In Social Media News

Going Beyond Social Listening for Better Business Outcomes | Weekly Digital Marketing Essentials

9 min read
Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build your social team's digital strategy and improve your digital marketing results. Whether you're the Director of Digital Marketing, a ...
In Social Media News

3 Steps to Finding Great Images for Your Content

6 min read
One of the most difficult parts of building landing pages, writing blog posts, and posting to social media is finding great photos that don’t feel like overused, clichéd stock photos. Photos are a key part of your content, enhancing the look of your content, improving your ...
In Content Marketing

How to Get the Biggest Benefits From Having a LinkedIn Company Page

8 min read
Many people use LinkedIn to promote themselves, find a job, share content written by themselves or the company they work for, and to find and interact with LinkedIn Groups that are relevant to them. However, I've noticed an odd trend among the many people who have viewed my ...
In LinkedIn Advertising, LinkedIn

3 Questions You Must Answer To Build Your LinkedIn Groups Strategy

9 min read
In my last post on using LinkedIn for business, I touched on the subject of using LinkedIn Groups to promote your brand. In this post I'm going to show you three steps you should take to determine the LinkedIn Groups strategy that you should pursue for your business. It ...
In Social Strategy and Tactics, LinkedIn

The 5 Worst Mistakes You're Making With LinkedIn for Business

10 min read
There are a lot of potential missteps that you could make when using LinkedIn for business, but these are the 5 mistakes I see most often that will do the most harm to your LinkedIn strategy.  Learn what these 5 most damaging mistakes are and what you should do instead!
In Social Strategy and Tactics, LinkedIn Advertising, LinkedIn

Take Social Media Competitive Analysis to the Next Level In 5 Easy Steps

9 min read
A social media competitive analysis is a powerful tool that is commonly used to create a set of benchmarks against competitors within your industry, and by freelancers and agencies to help demonstrate how effective their guidance has made their clients in comparison to the ...
In Social Strategy and Tactics, Community Management

Your Content Strategy Sucks, but It Doesn't Have To

9 min read
Your content strategy is broken. Deep down you know it, but you don't know how to fix it. I'm going to show you how to write better content that your target personas will care about, how to position it on social media platforms in a way that will make them want to read your ...
In Content Marketing

3 Compelling Reasons Your B2B Brand Must Use LinkedIn Advertising

5 min read
Brands of all sizes around the world, from B2B to B2C have recognized by now that they not only shouldn't, but can't ignore social media. One issue many brands continue to face, even now, is which platforms they should be investing their time and efforts into.
In LinkedIn Advertising, LinkedIn

Facebook Post Targeting: Why Should I Target My Posts and Ads?

4 min read
If you manage a community on Facebook, I'm sure you've noticed that advertising is only becoming more and more essential to compete with the noise other brands are making as everyone makes a land grab for prime spots in their community member's newsfeeds. If you have any ...
In Social Strategy and Tactics

Learn the #1 Skill a Community Manager Needs to Have: Planning a Content Calendar

6 min read
A Content What? One of the most important skills to have when managing a community is the ability to create a proper content plan. Your social media presence is all about consistency; if you post sporadically then no matter how awesome your content is, you will never gain ...
In Community Management, Content Marketing

3 Lessons in Social Media Customer Service from the Personal Story of a HostGator Customer

6 min read
I've wanted to write a post about customer service via social media for a while now, and it just so happens that last week I stumbled across a personal story from a friend, and eventually found myself involved to help that friend get assistance from a brand's social team ...
In Social Customer Care

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