As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the forerunner of the social media platforms, so it’s only natural for them to develop a sophisticated tool that will adapt to the increased usage of Facebook for business and professional purposes.
Their new Insights tool allows organizations with business accounts to collect and analyze page interactions and overall quality of your page’s content. It gives you access to the number of general interactions on your page, such as number of page views, wall posts, fans and other basic interactions. The number of wall posts, Likes, discussion posts, video plays, photos viewed, links, related notes, and any other interactive forums input is also tracked, as well as the gender and age breakdown of those viewers.
Have you found the new Insights more beneficial in gathering metrics for your Facebook page? Is there anything you'd change or that you want more of?
Speaking of Facebook Insights, come join us on our Facebook page so we count you in our metrics.