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Facebook Basics

Most Recent Articles on Facebook Basics

Overcome Your Ad Retargeting Challenges with our Free Calculator

Retargeting: Challenging But Important Retargeting helps convert people who've abandoned your site or app into customers. According to AdRoll, only, "2% of shoppers convert on the first visit" to a site.  But what about the other 98%? Retargeting can get those potential ...
In Social Advertising, Facebook Basics, LinkedIn Advertising, Retargeting

Facebook Basics: How to Target Great Facebook Posts [SlideShare]

We've build a great deck with key thoughts from our eBook - Facebook Basics - How to Target Great Facebook Posts. Check it out below:
In Facebook Basics

How to Target Great Facebook Posts | Part 2 - Creating Personas

Welcome to part 4 in our series on Writing Great Facebook Posts! In our latest post we talked about the importance of targeting and how to use personas to reach the right audience with content that is tailor made to fit their unique needs. Now that you understand just how ...
In Facebook Basics

How to Target Great Facebook Posts | Part 1 - Getting Started

Welcome to part three in our series on Writing Great Facebooks posts! Now that you understand the basics of how to identify great Facebook posts, it's time to add to your knowledge by learning how to target your posts effectively. 
In Facebook Basics

How to Tell If You're Writing Great Facebook Posts | Part 2

Welcome back to our series on writing great Facebook posts!  Now that you know how to recognize a great Facebook post, you should also learn to recognize a bad post, understand why it didn't perform well, and understand how to correct the problem. By the end of this post, ...
In Facebook Basics

How to Tell if You're Writing Great Facebook Posts | Part 1

Welcome to our series on writing great Facebook posts! In our first post, we'll be covering some of the positive post success metrics that Facebook offers you, what the value of each is, and how they relate to each other. We'll also cover how each of these can begin to help ...
In Facebook Basics