---
title: Don't wait for the Tipping Point. Get Ready Now!
description: Gary Vaynerchuck just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary's response was that it will be too late then. The time to get in is now, so that you can practice, make mistakes and learn from them. That way, when the tipping point does come, your brand will be ready.
image: https://blog.thoughtlabs.com/hubfs/Imported_Blog_Media/bigstock-Time-To-Plan-43334488-small.jpg
---

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# Don't wait for the Tipping Point. Get Ready Now!

![John Maver](https://blog.thoughtlabs.com/hs-fs/hubfs/author-john-maver.png?width=50&height=50&name=author-john-maver.png)

Written by [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver)

on Oct 10, 2008

 ![bigstock-Time-To-Plan-43334488-small](https://blog.thoughtlabs.com/hs-fs/hubfs/Imported_Blog_Media/bigstock-Time-To-Plan-43334488-small.jpg?width=305&name=bigstock-Time-To-Plan-43334488-small.jpg)

[Gary Vaynerchuck](http://garyvaynerchuk.com) just did a quick ustream talk in response to a comment he received via Twitter. The comment by @CreativeEmbassy said that companies are waiting for the tipping point before moving into Social Media. Gary's response was that it will be too late then. The time to get in is now, so that you can practice, make mistakes and learn from them. That way, when the tipping point does come, your brand will be ready.

 Topics: [Social Strategy and Tactics](https://blog.thoughtlabs.com/blog/tag/social-strategy-and-tactics)

**About the author:**

![John Maver](https://blog.thoughtlabs.com/hubfs/author-john-maver.png)

#### [John Maver](https://blog.thoughtlabs.com/blog/author/john-maver)

John Maver is a champion for building customer-centric social communities, with a focus on nurturing strong brand advocates. His creative campaigns are developed around meaningful interactions and making brands come alive. John loves mobile technology and is always exploring the latest apps and APIs that help people connect.

Find me on: <https://facebook.com/jmaver> <https://linkedin.com/in/jmaver> <https://twitter.com/jmaver>

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