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Content Marketing

Search engines use topical authority to decide whether they will show your links in search results. That means your blog posts and landing pages need to be SEO optimized and be of high enough quality that readers will stick around to read it. On social media sites, the content you publish has just seconds to catch a reader's eye and not much longer for them to be able to scan and consume it.

Below you will find many blog posts on how to write great content and how to target it on social media to ensure it gets to the right people. On the right are some tools and guides that you can use to ensure your content is at its best.

Most Recent Articles on Content Marketing

3 Steps to Finding Great Images for Your Content

One of the most difficult parts of building landing pages, writing blog posts, and posting to social media is finding great photos that don’t feel like overused, clichéd stock photos. Photos are a key part of your content, enhancing the look of your content, improving your ...
In Content Marketing

How Much Content Is Too Much in 2016?

How much content is too much? In our previous post on the right amount of content to produce, we looked at data from Moz and HubSpot  and the answer was as much as you can write consistently with quality. But that was all the way back in 2015, so what is the right answer ...
In Content Marketing

Content Marketing Deep Dive: SCOTTeVEST

Welcome back to our new series, Content Marketing Deep Dive, where we examine successful brands that consistently produce great content marketing. We'll cover what each brand does well and what you can learn from them, with 3 key takeaways you can begin applying to your ...
In Content Marketing

Content Marketing Deep Dive: Lifehacker

Welcome back to our new series, Content Marketing Deep Dive, where we examine successful brands that consistently produce great content marketing. We'll cover what each brand does well and what you can learn from them, with 3 key takeaways you can begin applying to your ...
In Content Marketing

Saddleback Leather's Content Marketing Secrets - FRESH THOUGHTS PODCAST EP 06

Following my deep dive into Saddleback Leather's great content marketing, we sat down with Keenan Erwin, a member of Saddleback Leather's digital marketing team, to learn how Saddleback Leather got their start in content marketing, how their team grew, and what philosophy ...
In Content Marketing

Multiple Facebook Pages and Content Marketing Deep Dives - FRESH THOUGHTS PODCAST EP 05

Hear how Facebook's new Reactions give brands a chance to learn how people really feel. Learn why some companies have split their main Facebook pages into many smaller pages. Dive deep into the content marketing practices of Saddleback Leather and Caspar to learn what is ...
In Content Marketing

Content Marketing Deep Dive: Saddleback Leather

Welcome to our new series, Content Marketing Deep Dive, where we examine successful brands that consistently produce examples of great content marketing. We'll cover what each brand does well and what you can learn from them, with 3 key takeaways you can begin applying to ...
In Content Marketing

The Ultimate Guide to Content Marketing in 2016- FRESH THOUGHTS PODCAST EP 03

Content marketing continues to be an essential part of digital communication for brands in 2016.  In this episode, John Maver and Zachary Chastain talk about Zach's latest post - The Ultimate Guide to Content Marketing in 2016 - and answer common questions about content ...
In Content Marketing