Search engines use topical authority to decide whether they will show your links in search results. That means your blog posts and landing pages need to be SEO optimized and be of high enough quality that readers will stick around to read it. On social media sites, the content you publish has just seconds to catch a reader's eye and not much longer for them to be able to scan and consume it.
Below you will find many blog posts on how to write great content and how to target it on social media to ensure it gets to the right people. On the right are some tools and guides that you can use to ensure your content is at its best.