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What Do Facebook's New Transparent Metrics Mean for You? | Weekly Digital Marketing Essentials

Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build your social team's digital strategy and improve your digital marketing results. Whether you're the Director of Digital Marketing, a ...
In Social Media News

Going Beyond Social Listening for Better Business Outcomes | Weekly Digital Marketing Essentials

Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build your social team's digital strategy and improve your digital marketing results. Whether you're the Director of Digital Marketing, a ...
In Social Media News

What You Need to Know Before You Build Your 2017 Content Plan | Weekly Digital Marketing Essentials

Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build your social team's digital strategy and improve your digital marketing results. Whether you're the Director of Digital Marketing, a ...
In Social Media News

Find the Right Content Mix for Your Business | Weekly Digital Marketing Essentials

Here are some of the key takeaways from our content this week, along with actionable steps that you can use right away to help you build and maintain your social team's digital strategy, improve your digital marketing results, and optimize your digital marketing efforts ...
In Social Media News

What the Heck Are the New 'First View' Ads from Twitter?

"What the Heck is...?" is our series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking. Twitter just started rolling out a great new feature for brands looking to increase exposure and engagement on Twitter ...
In Social Media News

The 10 Types of Periscope Users

Periscope says they now has over 10 million accounts who are watching over 40 years of video each day! Hannah Jane Parkison at The Guardian has spent the time to categorize the Periscope broadcasters according to the video you are likely to see from them. Funny 
In Social Media News

March Organic Reach Declines to 2.6% for Facebook Pages

Reach for Facebook Pages continues to decline, hitting 2.6% on average, and a very low 2.6% for Facebook Pages with more than 1 million fans, according to Locowise.
In Social Media News

Facebook's War on Fake Likes for Facebook Pages

Everyone, including Facebook, hates fake likes. While a higher Total Fans vanity metric may seem nice, each fake Fan actually can decrease your organic and paid reach. Thankfully, Facebook has been cracking down harder over the past several months and the results are ...
In Social Media News

Twitter Periscope Mobile App Poised to Take Live Streaming Mainstream

Yesterday Twitter launched Periscope, its long-rumored live-streaming mobile app service. Hot on the heels of the SXSW darling Meerkat, Periscope is designed to give the ability for anyone with the app to live stream video directly to Twitter at a push of a button. "So ...
In Social Media News

TWIS: Super Bowl Goes Mobile | Twitter Helps Terrorists? | and More!

This Week in Social is where we bring you snippets of the most important and interesting news in social from the previous week, along with commentary on what this means for you and your social media strategy! Subscribe to our newsletter now so you don't miss out on more ...
In Social Media News