SCOTTeVest Harnesses Crowdsourcing for Social Success - FRESH THOUGHTS PODCAST EP 08

4 min read
SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do. We originally profiled them in our Content Marketing Deep Dive: SCOTTeVEST blog post. In this episode, ...
In Social Strategy and Tactics

State of the Art Social Self-Service with AVG Technologies - FRESH THOUGHTS PODCAST EP 07

5 min read
AVG Technologies has long offered some form of social self-service support to its millions of users. In 2015, after internal analysis of metrics and user satisfaction decided to change everything. Jas Dhaliwal, Director of Customer Care Self-Service and Social Care at AVG ...
In Social Customer Care

Saddleback Leather's Content Marketing Secrets - FRESH THOUGHTS PODCAST EP 06

7 min read
Following my deep dive into Saddleback Leather's great content marketing, we sat down with Keenan Erwin, a member of Saddleback Leather's digital marketing team, to learn how Saddleback Leather got their start in content marketing, how their team grew, and what philosophy ...
In Content Marketing

Multiple Facebook Pages and Content Marketing Deep Dives - FRESH THOUGHTS PODCAST EP 05

5 min read
Hear how Facebook's new Reactions give brands a chance to learn how people really feel. Learn why some companies have split their main Facebook pages into many smaller pages. Dive deep into the content marketing practices of Saddleback Leather and Caspar to learn what is ...
In Content Marketing

Audience Optimization And Algorithmic Feeds - FRESH THOUGHTS PODCAST EP 04

5 min read
Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and Zachary Chastain talk how each new feature works and how marketers should take ...
In Social Strategy and Tactics

The Ultimate Guide to Content Marketing in 2016- FRESH THOUGHTS PODCAST EP 03

4 min read
Content marketing continues to be an essential part of digital communication for brands in 2016.  In this episode, John Maver and Zachary Chastain talk about Zach's latest post - The Ultimate Guide to Content Marketing in 2016 - and answer common questions about content ...
In Content Marketing

Cappy Popp to Present "Implementing and Managing your Facebook Strategy" at Online Marketing Summit 2011

1 min read
Cappy Popp will be presenting "Implementing and Managing your Facebook Strategy" at Online Marketing Summit 2011 on February 7, 2011 as part of the Social Media Planning & Integration Workshop. Join Cappy to learn about how to create a successful Facebook strategy for your ...
In Thought Labs News

Featured Article: Facebook Application Developers Face a Moving Target

0 min read
As part of his article series for the Japanese magazine Web Site Expert, writer Bart Eisenberg interviewed John Maver and Cappy Popp about the state of Facebook application development and related technical books. Their book, Essential Facebook Development: Build Successful ...
In Thought Labs News

Cappy Popp to Present "How Enterprise Marketers are Keeping Up with Facebook" Webinar

1 min read
Join Cappy Popp, Co-Founder of Thought Labs, as he covers an overview of the platform (where we have been/where we are going), a detailed chat about the "Like" feature (and whether or not it has been successful), privacy changes, the long tail of Facebook and how social ...
In Thought Labs News

First Chapters of Our Book 'Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform' Now Available!

1 min read
Our publisher, Addison-Wesley Professional, has graciously published 'Rough Cuts' - that means they still need final edits - of the first five chapters of our upcoming book, Facebook Development: A Complete Guide to Smart Application Development for the Facebook Platform, ...
In Thought Labs News

Cappy Popp Speaks on LinkedIn: How to Increase Sales

2 min read
Thought Labs's Cappy Popp will be speaking on a panel titled, "Linked in - How to Increase Sales" on Thursday, June 18, 2009 from 11:45A - 1:30P at the Clark University Graduate Management Center in Framingham, MA. This should be an interesting event; it will undoubtedly be ...
In Thought Labs News

New Facebook Insights Tool

2 min read
As marketing is moving away from traditional one-way business to consumer methods, and taking on two-way interactive approaches, businesses need a measure for performance. Facebook is arguably the forerunner of the social media platforms, so it’s only natural for them to ...
In Social Media News

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