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Thought Labs Blog

Fresh Thoughts Podcast Ep 02 - In And Outs of Social Media Competitive Analysis

Posted by John Maver on August 24, 2015

Doing a social media competitive analysis is a critical part of running an effective digital marketing program. But, they can be big and time consuming. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk about the critical parts of a competitive analysis and how to present it for best effects.

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Facebook Basics: How to Write Great Facebook Posts [SlideShare]

Posted by John Maver on August 20, 2015

We've build a great deck with key thoughts from our eBook - Facebook Basics - How to Write Great Facebook Posts. Check it out below:

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How to Build an Influencer Marketing Program Like the Top 5% of Brands!

Posted by Zachary Chastain on August 19, 2015

Your brand influencers may not be everything that you think they are...

 

Recently Dan Sullivan, CEO at Crowdly, revealed an important truth about the state of influencer marketing. What he found is that 95% of all engagement created around Twitter contests and other incentivized influencer marketing efforts are from a very small, but also very active group of prize hunters.

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The 10 Types of Periscope Users

Posted by John Maver on August 14, 2015

Periscope says they now has over 10 million accounts who are watching over 40 years of video each day! Hannah Jane Parkison at The Guardian has spent the time to categorize the Periscope broadcasters according to the video you are likely to see from them. Funny 

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How Much Content Is Too Much for Content Marketing?

Posted by John Maver on August 12, 2015

Content marketing obviously depends on having something to publish, but how much content should you actually be producing? A recent experiment run by Hubspot and Moz tested just that and they got some interesting results.

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What Can President Obama Teach You About Making Great Facebook Videos?

Posted by Zachary Chastain on August 7, 2015

A friend recently shared a video on Facebook from the Facebook page "NowThis" about President Obama's plan to help make college education more accessible to prisoners. What struck me even more than the political message was how the video had been perfectly crafted for Facebook!

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Fresh Thoughts Podcast Ep 01 - How Much is Too Much Content?

Posted by John Maver on July 28, 2015

We have just launched our first podcast episode! Join John Maver, Cappy Popp, Zachary Chastain and guest Jas Dhaliwal for a discussion of how much content really needs to be produced. We will be using the recent analysis done by HubSpot and Moz over their content posting schedule as the center of our discussion.
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Why You Should Spend 50% of Your Time Writing Your Title

Posted by Zachary Chastain on July 20, 2015

While there is of course a relationship between the amount of traffic sent to an article and the number of social media interactions, you may be surprised to learn that this correlation doesn't extend to the number of people who actually read the article, as reported at The Verge.

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Why You Should Be Using Native Video on Facebook

Posted by John Maver on July 6, 2015

Recent changes to the Facebook News Feed algorithm mean that the advantages of using native video on Facebook truly outweigh the inconvenience of supporting yet another video channel. Here are the details:

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How to Use Personas to Write Great Facebook Posts

Posted by Zachary Chastain on June 15, 2015

Welcome to part 5 in our series on Writing Great Facebook Posts! In our previous post we talked about how you can build your own personas to help you write great Facebook posts, as well as tips for what a persona should look like and what it should include at a minimum.

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How to Target Great Facebook Posts | Part 2 - Creating Personas

Posted by Zachary Chastain on June 15, 2015

Welcome to part 4 in our series on Writing Great Facebook Posts! In our latest post we talked about the importance of targeting and how to use personas to reach the right audience with content that is tailor made to fit their unique needs. Now that you understand just how important personas are to writing great Facebook posts, it's time to learn how to create your own community personas!

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How to Target Great Facebook Posts | Part 1 - Getting Started

Posted by Zachary Chastain on June 11, 2015

Welcome to part three in our series on Writing Great Facebooks posts! Now that you understand the basics of how to identify great Facebook posts, it's time to add to your knowledge by learning how to target your posts effectively. 

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How to use Audience Insights on Facebook and Twitter

Posted by John Maver on June 9, 2015

Knowing your audience is the first step in creating great communities and getting better engagement on your social media posts. However, you likely have two different audiences - the one you want and the one you already have.

These two audiences can begin to differ for a number of reasons - the targeting of ads that promote posts, who the friends are of the initial people who engage, and most likely, a gap in your understanding of who your content really appeals to.

If you don't know who your existing audience really is, you won't understand why you aren't getting the results and engagement you are expecting. Thankfully, Facebook and now Twitter are providing Audience Insights tools that show you not only basic demographics, but also interests and behaviors.

Let's look at the 5 most important insights and how they look on Facebook and Twitter.

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How to Tell If You're Writing Great Facebook Posts | Part 2

Posted by Zachary Chastain on May 14, 2015

Welcome back to our series on writing great Facebook posts! 

Now that you know how to recognize a great Facebook post, you should also learn to recognize a bad post, understand why it didn't perform well, and understand how to correct the problem. By the end of this post, you'll be able to do all 3!

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Boosting Brand Awareness with Influencers

Posted by John Maver on May 13, 2015

In The Difference Between an Influencer and a Brand Advocate, I said that Influencers are better used for spreading brand awareness, as long as you can find a way to mesh your product with their interests. Recently, Snickers seems to have found a way to do just that in their You're Not You When You're Hungry campaign.  

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