Thought Labs Blog

Designing Mobile-Ready Cover Images for Facebook Pages

Posted by John Maver on Oct 21, 2014 10:46:26 AM

Making a cover image for a Facebook Page that looks great on the desktop is pretty routine now, but that desktop cover image doesn't look the same at all for mobile viewers. Here is how to make Cover Images that work for the almost all the platforms.

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Topics: Facebook Pages

5 Steps You Should Take Right Now to Become a Twitter Power User!

Posted by Zachary Chastain on Oct 15, 2014 8:55:00 PM

Becoming a Twitter power user has it's benefits (more on that below) and, like many things in life, it is deceptively simple, but extremely time consuming. If there's one key takeaway from this blog post, it's consistency. This is important for any type of community building activity. If you're not consistent, then you're wasting your time.

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How much do Facebook Cover Images Matter for Facebook Pages?

Posted by John Maver on Oct 14, 2014 8:11:00 PM

With the transition of Facebook Pages from destinations to becoming publishers in the News Feed, how much does the Facebook Cover Image still matter? 

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Topics: Facebook Pages

What the heck is Facebook's Atlas and People-Based Marketing?

Posted by John Maver on Oct 6, 2014 3:16:00 PM

Facebook just launched Atlas, a platform that it believes will fix many of the problems with today's cookie-based advertising methods. They describe it as a shift to "people-based marketing".  In this post, I will describe how things work today and how Facebook's Atlas platform will make things better for brands and users.

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Topics: Facebook Ads

3 Social Media Marketing Practices That You Should Put Out to Pasture

Posted by Zachary Chastain on Sep 29, 2014 11:41:00 AM

These 3 practices are holding you back, don't waste your time on them! This post is going to explain to you exactly which social media marketing practices you need to put out to pasture, and what you should be doing instead to ensure your social media success!


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Topics: social media marketing, Facebook, Social Media Strategy

How Should I Plan a Facebook Campaign for My Mobile App?

Posted by Zachary Chastain on Aug 18, 2014 3:56:00 PM

There are a lot of ways to do it, but which is the right way?

This blog post started its life as the answer to a question on Quora. If you enjoyed this post, please give my original answer an upvote

Quora Question:

Can somebody better explain the Facebook ad program and the like campaign?

I am trying to get brand recognition for a mobile chat app. I was on the phone with Facebook and they say they will reach 200,000 to 250,000 users in one months time.  Now that sounds promising, but is there some estimated percentage of how many users actually like your page through the like campaign?

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Kentico CEO Petr Palas' Top Content Marketing Advice: Part 2

Posted by Zachary Chastain on Jul 28, 2014 4:48:00 PM

This is part 2 of my discussion with Kentico CEO Petr Palas, regarding the 2014 Kentico Content Marketing Survey results. You can read part one of my discussion with Peter Palas here.

We're picking up from where we left off in part one, at question 3.

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Topics: social media marketing

Making Social Media Analytics Easier: The Personal Macro Workbook

Posted by Cappy Popp on Jul 25, 2014 3:59:00 PM

Social media analytics are hard. That's one of the biggest problems with social media. Anything that makes them easier is awesome.

Anyone that has spent professional, quality time with Radian6, Sysomos, Crimson Hexagon, or any other social analytics platform knows how difficult it can be to manage the large volumes of data they quickly produce. Dealing with this social media data can become overwhelming, especially if you have your own company design standards or reports you need to produce rather than screenshotting or exporting the pre-canned rerports they provide.

Microsoft Excel is commonly used to manage the raw social metrics data these tools export. I've spent over 7 years managing social media analytics and creating social applications for dozens of clients and Excel has been a critical tool for that work. One of the reasons that Excel is so powerful is because of its support for VBA macros which allow you to create your own functions and customize how your data is handled. This capability is critical when it comes to social media metrics and analysis because macros can be used to manipulate data in any way you like.

In this series of posts, I'll give several ways to use Excel macros to improve your social media reporting workflows, giving you more time for community management (your favorite, I know!)

But first things first: you need a place you can store these macros so you can use them in your daily social analytics activities.

In this post, I'll show you how to create a Personal Macro Workbook in Excel for Windows. Why do you need one? You could simply use the Macro Recorder or VBA Editor in Excel to create one-off macros but it's much more manageable to store them in a spreadsheet known as a Personal Macro Workbook ("PMW" for short.) This allows you to easily share your macros between any open Excel workbook on which the PMW is stored. This is much easier than copying macros between every workbook in which you'd like to use them. You can also create an Excel AddIn so that you can easily share it between machines and other people. I'll show you how in a future post.

I'm going to focus on Microsoft Excel for Windows in this post because that's what most people use - if you need instructions for the Mac, check this link.

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Topics: Social Media, Analytics

Kentico CEO Petr Palas' Top Content Marketing Advice: Part 1!

Posted by Zachary Chastain on Jul 23, 2014 10:16:00 AM

As a follow up to my previous blog post about the 2014 Kentico Content Marketing Survey, MSR Communications reached out to me on behalf of Petr Palas, CEO at Kentico, to ask if I'd be interested in doing an interview with him about the survey. 

I've written this blog post based on our conversation. In addition to the discussion, I've also included a summary of the key takeaways from each of Petr's answers.

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Topics: social media marketing

Kentico Content Marketing Survey: If You Want to Alienate Half of Your Audience, Keep Doing This.

Posted by Zachary Chastain on May 30, 2014 11:29:00 AM

We've been given early access to Kentico's new Content Marketing Survey! The survey addresses some very interesting questions about the state of content marketing for businesses of all sizes, and highlights common mistakes that businesses make, using solid data to explain the right (and wrong) way to approach content marketing for your business.

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Topics: Community Management

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