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Thought Labs Blog

Fresh Thoughts Podcast Ep 08 - SCOTTeVest Harnesses Crowdsourcing for Social Success

Posted by Thought Labs Team on April 28, 2016

SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do. We originally profiled them in our Content Marketing Deep Dive: SCOTTeVEST blog post.

In this episode, we followed up with with Luke Lappala, Director of Communications, and Gavin Griffin, Social Media Implementor at SCOTTeVest about how they integrate feedback into all aspects of their business.

This is one of our favorite podcasts so far, as you can hear the passion in Gavin's voice and see how they have truly integrated social into their business. 

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Content Marketing Deep Dive: SCOTTeVEST

Posted by Zachary Chastain on April 8, 2016

Welcome back to our new series, Content Marketing Deep Dive, where we examine successful brands that consistently produce great content marketing. We'll cover what each brand does well and what you can learn from them, with 3 key takeaways you can begin applying to your content marketing efforts. We'll also take a look at how the brand could improve on their current efforts.

Today we're taking a look at how SCOTTeVEST uses social media to promote their content marketing efforts, both with video, images, and other content they've created, as well as content from 3rd parties like customers and online reviewers. 

My analysis of SCOTTeVEST was a lot of fun to do. They are very well rounded with great content, excellent customer service, and a clear commitment to their community of customers. Still, I did find some room for improvement, and you can find my advice for how they could better utilize LinkedIn as a platform for targeting one of their specific personas at the end of this post.

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How to set up the Facebook Pixel for Retargeting

Posted by John Maver on March 31, 2016

Every retargeting campaign needs a trigger - a way to know which people to target based on an action they have taken. With most retargeting platforms, this is done by adding a tracking pixel to your website. Facebook is no exception - they have created the aptly-name "Facebook Pixel". This newer pixel replaces the old ones that you might have used in the past.

This article will walk you through how to get the Facebook Pixel code, how to add conversion tracking events, and where  to add it to your website.

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Content Marketing Deep Dive: Lifehacker

Posted by Zachary Chastain on March 30, 2016

Welcome back to our new series, Content Marketing Deep Dive, where we examine successful brands that consistently produce great content marketing. We'll cover what each brand does well and what you can learn from them, with 3 key takeaways you can begin applying to your content marketing efforts. We'll also take a look at how the brand could improve on their current efforts.

Today we're looking into how Lifehacker writes great content and builds community. I think what really makes Lifehacker such an interesting example is that they're not writing to promote a product (though they do promote and recommend many) and they don't typically write their own original content.

They're very different from what many "experts" consider necessary for great content marketing. As a publisher they most likely have a business model very different from your brand's, however, you still have a lot that you can learn from Lifehacker and apply to your own brand's content marketing efforts!

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Fresh Thoughts Podcast Ep 07 - State of the Art Social Self-Service with AVG Technologies

Posted by Thought Labs Team on March 29, 2016

AVG Technologies has long offered some form of social self-service support to its millions of users. In 2015, after internal analysis of metrics and user satisfaction decided to change everything. Jas Dhaliwal, Director of Customer Care Self-Service and Social Care at AVG led the effort to completely replace the old FAQ and forums based system to one based on Salesforce Community Cloud.

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Fresh Thoughts Podcast Ep 06 - Saddleback Leather's Content Marketing Secrets

Posted by Thought Labs Team on March 14, 2016

Following my deep dive into Saddleback Leather's great content marketing, we sat down with Keenan Erwin, a member of Saddleback Leather's digital marketing team, to learn how Saddleback Leather got their start in content marketing, how their team grew, and what philosophy has helped to drive their success!

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Fresh Thoughts Podcast Ep 05 - Multiple Facebook Pages and Content Marketing Deep Dives

Posted by Thought Labs Team on March 3, 2016

Hear how Facebook's new Reactions give brands a chance to learn how people really feel. Learn why some companies have split their main Facebook pages into many smaller pages. Dive deep into the content marketing practices of Saddleback Leather and Caspar to learn what is working well for them. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk about all of these topics and how marketers should take advantage of them.

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Retargeting in 2016: What Do You Need to Know?

Posted by Zachary Chastain on March 1, 2016

 

Retargeting is changing in 2016. Learn what you need to know, why it's important to your brand, and how retargeting will change in 2016! 

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What the Heck Are Facebook Reactions?

Posted by John Maver on February 25, 2016

 

The release of Facebook Reactions is huge news because it is a huge change - extending the Like button with 5 new emotions. These reactions enable users to express their opinion quickly, both positively and negatively, but what does it mean for brands and how can you take advantage of these new engagement options? 

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Content Marketing Deep Dive: Casper Mattresses

Posted by Zachary Chastain on February 24, 2016

Welcome back to our new series, Content Marketing Deep Dive, where we examine successful brands that consistently produce examples of great content marketing. We'll cover what each brand does well and what you can learn from them, with 3 key takeaways you can begin applying to your content marketing efforts.

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Should Your Brand Have Multiple Facebook Pages or Just One?

Posted by John Maver on February 24, 2016

 

While some brands are still focused on building a community with one page, many others are creating multiple pages based on topics, location, or audience. Which is the best option for your page?

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Content Marketing Deep Dive: Saddleback Leather

Posted by Zachary Chastain on February 22, 2016

Welcome to our new series, Content Marketing Deep Dive, where we examine successful brands that consistently produce examples of great content marketing. We'll cover what each brand does well and what you can learn from them, with 3 key takeaways you can begin applying to your content marketing efforts.

Read More

Fresh Thoughts Podcast Ep 04 - Audience Optimization And Algorithmic Feeds

Posted by Thought Labs Team on February 22, 2016

Facebook recently launched a new way to give context to your content with Audience Optimization, and Twitter has started to roll out their algorithmic timeline. In this episode, John Maver and Zachary Chastain talk how each new feature works and how marketers should take advantage of them.

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What the Heck Is Facebook Audience Optimization?

Posted by John Maver on February 22, 2016

Content marketing is all about getting the right content to the right people at the right time. Often, the posts we write are on topics that relate to subsets of our followers, providing solutions to specific sets of problems that they have. With Facebook constantly working to always show the "best" content to each user, targeted content will end up with more reach and more engagement. That is why Facebook has just released new Audience Optimization tools to help brands ensure that the right people are prioritized. Here is how it works.

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Fresh Thoughts Podcast Ep 03 - The Ultimate Guide to Content Marketing in 2016

Posted by Thought Labs Team on February 12, 2016

Content marketing continues to be an essential part of digital communication for brands in 2016.  In this episode, John Maver and Zachary Chastain talk about Zach's latest post - The Ultimate Guide to Content Marketing in 2016 - and answer common questions about content marketing.

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