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Thought Labs Blog

How the Facebook News Feed Works in 2015

Posted by John Maver on Apr 6, 2015 11:52:00 AM

At Facebook's recent F8 conference, they gave a talk on how the News Feed works. Although we have covered individual changes in the past ( What The Heck is The August News Feed Change?, What The Heck is The March New Feed Change? ), it is a great time to review the Facebook News Feed as a whole and discuss how brands can engage their Fans with relevant content in 2015.

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Topics: Facebook NewsFeed, Facebook Pages

3 Steps to Plan for a Successful Social Media Customer Service Program

Posted by Zachary Chastain on Apr 1, 2015 3:33:00 PM

Planning to effectively provide good customer service through social media can be difficult, but you've already recognized how beneficial it will be for your business and your customers, and that's why you're reading this blog post!

Whether you're struggling with what goals to set, what constitutes consistently good social customer support, or you're not sure what metrics you need to track, this post will help you get started!

These are the basics, and there are a lot of topics we'll touch on in today's post that we'll expand on in future blog posts. After reading this post, you'll have an excellent foundation for how to build your own social media customer service program.

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The Difference Between An Influencer and a Brand Advocate

Posted by John Maver on Mar 30, 2015 8:10:00 AM

 

In previous posts, we have talked about the importance of Brand Advocacy and the 3 types of Brand Advocates. However, there is often some confusion when people hear the term "Influencer" about whether it means the same thing as a Brand Advocate. Let's explore the differences.

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Topics: Brand Advocacy

Twitter Periscope Mobile App Poised to Take Live Streaming Mainstream

Posted by Cappy Popp on Mar 27, 2015 5:42:30 PM


Yesterday Twitter launched Periscope, its long-rumored live-streaming mobile app service. Hot on the heels of the SXSW darling Meerkat, Periscope is designed to give the ability for anyone with the app to live stream video directly to Twitter at a push of a button.

"So what, Meerkat already does that!", you say?

Periscope's killer feature is that it also saves streams for future viewing. With Meerkat, if you can't view live streams, well, live, tough luck. With Periscope, Twitter just launched a service that truly puts a full-blown live broadcasting platform - for free - in every iPhone holder's hands. True, global adoption of live streaming has seen its hiccups (remember Viddy, Livestream, and Justin.tv?)

But now it's different.

I believe as a society we've both culturally and technologically reached the point where live streaming makes sense while being accessible to a huge user base. Smartphones are the norm; their ubiquitous cameras are uniformly excellent, certainly good enough to make most live streams watchable. In most of the world data plans can handle live streaming without breaking the bank. Culturally, the "selfie generation" has become very comfortable with sharing the minutiae everything they do -- now they're getting comfortable doing that with video. 

So why should you care?

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5 Great Landing Pages Guaranteed to Get Leads

Posted by Cappy Popp on Mar 26, 2015 11:54:00 AM

Building excellent landing pages that result in high conversions is undeniably hard.

The most important goal for a landing page is to get your visitor to take a specific action.

Nothing else.

Seriously.

That action is usually to get a visitor to submit a form and ultimately generate a lead. Too often, however, companies fill landing pages with extra garbage that not only doesn't encourage this action but actually works against it.

Their landing pages are stuffed with pointless links, site navigation, social sharing buttons, and messaging that doesn't support the ad or content that directed them there in the first place.

It's also tempting to stuff your lead generation form with tons of required fields. "Gotta give those sales guys all the data they can to close the deal!" Actually, most of those fields are there for you and your CRM system, not the visitor. And they know it. 

Repeat this mantra: "Keep it Simple, Stupid." Repeat it again. For landing pages it's all about focus, simplicity, "scannability", and driving visitor action. Anything else works against you and your efforts to generate leads.

Since examples always work better than preaching, I've found some example landing pages recently that do a great job of focusing on converting social media traffic into leads (most were arrived at via links from social media posts.) You should already be cross-posting your offers across social media. You need to make sure when visitors hit your landing page they're going to fill out that form!

And because nobody's perfect I've also given some areas for their improvement.

Let's go!

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Topics: Social Media, Marketing, Social Media Strategy, Landing Pages

How To Drive Engagement With The New YouTube Cards

Posted by John Maver on Mar 16, 2015 3:23:00 PM

YouTube annotations have long provided brands a way to increase the interactivity of their social videos. However, the huge problem was that they didn't work on mobile devices ( currently supplying over half of all YouTube views. ) Thankfully, YouTube released "Cards" as a partial solution today, supporting mobile and adding new capabilities.

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Topics: Social Media Strategy

3 Reasons Why Social Media is the Future of Customer Service

Posted by Zachary Chastain on Feb 25, 2015 10:18:00 PM

In 2015 you may think it's weird to say social media is the future of customer support, after all, aren't most brands offering customer support on social media now? Well, yes and no.

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Topics: Social Customer Service

3 Reasons Nobody Clicks On Your Social Media Links

Posted by John Maver on Feb 19, 2015 2:42:00 PM

Content marketing is king today - we have to create great content to offer value to our readers and to satisfy Google's new search engine requirements. But, it often turns out that the content we are creating is never actually read by those it is intended for. Instead, it is quickly liked and shared solely based on the headline and the image. The shares can out number the views, meaning very few people are ever clicking through to your website, which is why you wrote the content in the first place.

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Topics: Social Media Strategy

TWIS: Super Bowl Goes Mobile | Twitter Helps Terrorists? | and More!

Posted by Zachary Chastain on Jan 30, 2015 9:39:00 PM

This Week in Social is where we bring you snipets of the most important and interesting news in social from the previous week, along with commentary on what this means for you and your social media strategy!

Subscribe to our newsletter now so you don't miss out on more information about what's happening in social and what you should be doing about it!

 

This week in social we see trends in Super Bowl marketing and mobile content that demonstrate the unstoppable progress of demand for mobile content, and what you can do to get your website and social channels mobile compliant quickly.

Meanwhile, the leaders of the free world are accusing Twitter and other US tech companies of helping the terrorists win, and Facebook is making it harder for your grandmother (and everyone else) to share hoaxes and scams on Facebook.

 

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Topics: Twitter, Facebook, Social Media Strategy, This Week In Social

Using Intent for Social Media Marketing

Posted by John Maver on Jan 26, 2015 8:30:00 AM

A Twitter user tweets "I love this latte", a Facebook user comments on a post from Car & Driver Magazine, and a Pinterestuser pins their 5th wedding dress. Each of these actions may establish an "intent" to buy a certain product or type of product. And targeting intents related to a brand's business can open up access to huge potential customers.

Facebook and Twitter already offer the ability to target these intents in their advertising platforms. The Wall Street Journal reports that Pinterest, a social network based on nothing but Intent, will be significantly improving their targeting to include Intents in 2015.

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Topics: social media marketing

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