Thought Labs Blog

3 Social Media Marketing Practices That You Should Put Out to Pasture

Posted by Zachary Chastain on Sep 29, 2014 11:41:00 AM

These 3 practices are holding you back, don't waste your time on them! This post is going to explain to you exactly which social media marketing practices you need to put out to pasture, and what you should be doing instead to ensure your social media success!


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Topics: social media marketing, Facebook, Social Media Strategy

How Should I Plan a Facebook Campaign for My Mobile App?

Posted by Zachary Chastain on Aug 18, 2014 3:56:00 PM

There are a lot of ways to do it, but which is the right way?

This blog post started its life as the answer to a question on Quora. If you enjoyed this post, please give my original answer an upvote

Quora Question:

Can somebody better explain the Facebook ad program and the like campaign?

I am trying to get brand recognition for a mobile chat app. I was on the phone with Facebook and they say they will reach 200,000 to 250,000 users in one months time.  Now that sounds promising, but is there some estimated percentage of how many users actually like your page through the like campaign?

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Kentico CEO Petr Palas' Top Content Marketing Advice: Part 2

Posted by Zachary Chastain on Jul 28, 2014 4:48:00 PM

This is part 2 of my discussion with Kentico CEO Petr Palas, regarding the 2014 Kentico Content Marketing Survey results. You can read part one of my discussion with Peter Palas here.

We're picking up from where we left off in part one, at question 3.

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Topics: social media marketing

Making Social Media Analytics Easier: The Personal Macro Workbook

Posted by Cappy Popp on Jul 25, 2014 3:59:00 PM

Social media analytics are hard. That's one of the biggest problems with social media. Anything that makes them easier is awesome.

Anyone that has spent professional, quality time with Radian6, Sysomos, Crimson Hexagon, or any other social analytics platform knows how difficult it can be to manage the large volumes of data they quickly produce. Dealing with this social media data can become overwhelming, especially if you have your own company design standards or reports you need to produce rather than screenshotting or exporting the pre-canned rerports they provide.

Microsoft Excel is commonly used to manage the raw social metrics data these tools export. I've spent over 7 years managing social media analytics and creating social applications for dozens of clients and Excel has been a critical tool for that work. One of the reasons that Excel is so powerful is because of its support for VBA macros which allow you to create your own functions and customize how your data is handled. This capability is critical when it comes to social media metrics and analysis because macros can be used to manipulate data in any way you like.

In this series of posts, I'll give several ways to use Excel macros to improve your social media reporting workflows, giving you more time for community management (your favorite, I know!)

But first things first: you need a place you can store these macros so you can use them in your daily social analytics activities.

In this post, I'll show you how to create a Personal Macro Workbook in Excel for Windows. Why do you need one? You could simply use the Macro Recorder or VBA Editor in Excel to create one-off macros but it's much more manageable to store them in a spreadsheet known as a Personal Macro Workbook ("PMW" for short.) This allows you to easily share your macros between any open Excel workbook on which the PMW is stored. This is much easier than copying macros between every workbook in which you'd like to use them. You can also create an Excel AddIn so that you can easily share it between machines and other people. I'll show you how in a future post.

I'm going to focus on Microsoft Excel for Windows in this post because that's what most people use - if you need instructions for the Mac, check this link.

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Topics: Social Media, Analytics

Kentico CEO Petr Palas' Top Content Marketing Advice: Part 1!

Posted by Zachary Chastain on Jul 23, 2014 10:16:00 AM

As a follow up to my previous blog post about the 2014 Kentico Content Marketing Survey, MSR Communications reached out to me on behalf of Petr Palas, CEO at Kentico, to ask if I'd be interested in doing an interview with him about the survey. 

I've written this blog post based on our conversation. In addition to the discussion, I've also included a summary of the key takeaways from each of Petr's answers.

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Topics: social media marketing

Kentico Content Marketing Survey: If You Want to Alienate Half of Your Audience, Keep Doing This.

Posted by Zachary Chastain on May 30, 2014 11:29:00 AM

We've been given early access to Kentico's new Content Marketing Survey! The survey addresses some very interesting questions about the state of content marketing for businesses of all sizes, and highlights common mistakes that businesses make, using solid data to explain the right (and wrong) way to approach content marketing for your business.

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Topics: Community Management

Is Facebook about to kill off organic reach for brands?

Posted by John Maver on Mar 21, 2014 10:44:00 AM

Posts by Adweek and Valleywag today are saying that Facebook is throttling down the already very low organic reach of Facebook Pages down to 1 or 2 percent. This follows on the heels of previous drops in organic reach over the last year. This is a huge drop from the 16% of several years ago. However, for many brands this may be the straw that broke the camel's back.

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Topics: Social Media, Strategy, Marketing, social media marketing, Facebook, Facebook Pages

Final Thoughts: The Veritasium Facebook Likes Fraud Video

Posted by Zachary Chastain on Mar 14, 2014 12:52:00 PM


Today I'm bringing my Veritasium Facebook Likes Fraud video series together with this summary!

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Topics: Community Management, Facebook, Facebook Pages

What the heck is the March Facebook Page Layout Change?

Posted by John Maver on Mar 11, 2014 9:50:00 AM

"What the Heck is...?" is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking.

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Topics: Facebook, Facebook Pages, What the Heck is?

Facebook Like Fraud Part Three-ish: The Virtual Cat Facebook Page

Posted by Zachary Chastain on Mar 6, 2014 1:24:00 PM

My blog post on Derek Muller (Veritasium)'s Virtual Cat Facebook ad experiment turned out to be way too big for just one post, so I've broken it up into two posts. This is the second post, where I examine the method and results of Derek's Virtual Cat experiment in detail. If you'd like to read the introduction, where I talk about what Virtual Cat is and touch on some of the most glaring issues with the Virtual Cat experiment, you can read it here.

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Topics: Community Management, Facebook, Facebook Pages

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