In 2015 you may think it's weird to say social media is the future of customer support, after all, aren't most brands offering customer support on social media now? Well, yes and no.
Topics: Social Customer Service
Content marketing is king today - we have to create great content to offer value to our readers and to satisfy Google's new search engine requirements. But, it often turns out that the content we are creating is never actually read by those it is intended for. Instead, it is quickly liked and shared solely based on the headline and the image. The shares can out number the views, meaning very few people are ever clicking through to your website, which is why you wrote the content in the first place.
Topics: Social Media Strategy
This Week in Social is where we bring you snipets of the most important and interesting news in social from the previous week, along with commentary on what this means for you and your social media strategy!
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This week in social we see trends in Super Bowl marketing and mobile content that demonstrate the unstoppable progress of demand for mobile content, and what you can do to get your website and social channels mobile compliant quickly.
Meanwhile, the leaders of the free world are accusing Twitter and other US tech companies of helping the terrorists win, and Facebook is making it harder for your grandmother (and everyone else) to share hoaxes and scams on Facebook.
A Twitter user tweets "I love this latte", a Facebook user comments on a post from Car & Driver Magazine, and a Pinterestuser pins their 5th wedding dress. Each of these actions may establish an "intent" to buy a certain product or type of product. And targeting intents related to a brand's business can open up access to huge potential customers.
Facebook and Twitter already offer the ability to target these intents in their advertising platforms. The Wall Street Journal reports that Pinterest, a social network based on nothing but Intent, will be significantly improving their targeting to include Intents in 2015.
Topics: social media marketing
Copying boiler plate posts between multiple networks using Buffer, HubSpot, Sprinklr, Hootsuite, Salesforce or other cross-posting tools is better than nothing, but you can expect about the same return on investment as you put in: not much, says our own Cappy Popp in a recent CMS Wire post.
Understand your audiences in the communities you've built and what content, language and post format resonates most successfully with them. What "success" means should be clearly tied to concrete business-focused goals, not how it's defined in a deck you grabbed on SlideShare or read in a blog post. And hopefully you haven’t "bought" your fanbase through cheap "click to like" ads run in third-world markets or you're going to have a bad time.
Today on SocialMediaToday.com Digital Strategist and blogger Jacob Curtis shared a post on the impact of becoming an employee advocate by using your own network (or building one) to spread the message of the brand you work for, bringing your company positive outside attention from a new audience.
It's a great write-up with some excellent metrics showing the impact that Jacob's efforts had on overall discussions regarding and interactions with the company he works for.
Making a cover image for a Facebook Page that looks great on the desktop is pretty routine now, but that desktop cover image doesn't look the same at all for mobile viewers. Here is how to make Cover Images that work for the almost all the platforms.
Topics: Facebook Pages
Becoming a Twitter power user has it's benefits (more on that below) and, like many things in life, it is deceptively simple, but extremely time consuming. If there's one key takeaway from this blog post, it's consistency. This is important for any type of community building activity. If you're not consistent, then you're wasting your time.