Welcome back to our Content Marketing Deep Dive series, where we analyze successful brands that consistently produce great content marketing.
Today, we're looking at some of the deeper lessons that we've uncovered after analyzing our first 4 brands, and speaking in depth with their digital marketing teams.
A common theme in the brands we've looked at for our Content Marketing Deep Dive Series so far has been brands with a CEO who isn't afraid of being the public face of the brand, or engaging in social, video, and other mediums and channels.
The social CEO is rare, and a lot of the information that's currently out there about CEOs and social media is focused on how to get your CEO to embrace social media at all (61% of CEOs don't have any social media presence at all), how to get your social ad budget approved, or how to get your CEO on board to start using social media marketing for your brand.
We're diving into unexplored territory, to talk about how to work with the social CEO. I've put together a profile of the social CEO, along with some of the most common issues I've noticed these brands seem to have with coordinating with their social CEOs, and how to solve them.