Kentico CEO Petr Palas' Top Content Marketing Advice: Part 1!

Posted by Zachary Chastain on Jul 23, 2014 10:16:00 AM

As a follow up to my previous blog post about the 2014 Kentico Content Marketing Survey, MSR Communications reached out to me on behalf of Petr Palas, CEO at Kentico, to ask if I'd be interested in doing an interview with him about the survey. 

I've written this blog post based on our conversation. In addition to the discussion, I've also included a summary of the key takeaways from each of Petr's answers.

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Topics: social media marketing

Kentico Content Marketing Survey: If You Want to Alienate Half of Your Audience, Keep Doing This.

Posted by Zachary Chastain on May 30, 2014 11:29:00 AM

We've been given early access to Kentico's new Content Marketing Survey! The survey addresses some very interesting questions about the state of content marketing for businesses of all sizes, and highlights common mistakes that businesses make, using solid data to explain the right (and wrong) way to approach content marketing for your business.

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Topics: Community Management

Is Facebook about to kill off organic reach for brands?

Posted by John Maver on Mar 21, 2014 10:44:00 AM

Posts by Adweek and Valleywag today are saying that Facebook is throttling down the already very low organic reach of Facebook Pages down to 1 or 2 percent. This follows on the heels of previous drops in organic reach over the last year. This is a huge drop from the 16% of several years ago. However, for many brands this may be the straw that broke the camel's back.

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Topics: Social Media, Strategy, Marketing, social media marketing, Facebook, Facebook Pages

Final Thoughts: The Veritasium Facebook Likes Fraud Video

Posted by Zachary Chastain on Mar 14, 2014 12:52:00 PM

 

Today I'm bringing my Veritasium Facebook Likes Fraud video series together with this summary!

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Topics: Community Management, Facebook, Facebook Pages

What the heck is the March Facebook Page Layout Change?

Posted by John Maver on Mar 11, 2014 9:50:00 AM

"What the Heck is...?" is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking.

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Topics: Facebook, Facebook Pages, What the Heck is?

Facebook Like Fraud Part Three-ish: The Virtual Cat Facebook Page

Posted by Zachary Chastain on Mar 6, 2014 1:24:00 PM

My blog post on Derek Muller (Veritasium)'s Virtual Cat Facebook ad experiment turned out to be way too big for just one post, so I've broken it up into two posts. This is the second post, where I examine the method and results of Derek's Virtual Cat experiment in detail. If you'd like to read the introduction, where I talk about what Virtual Cat is and touch on some of the most glaring issues with the Virtual Cat experiment, you can read it here.

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Topics: Community Management, Facebook, Facebook Pages

Facebook Like Fraud Part Three: The Virtual Cat Facebook Page

Posted by Zachary Chastain on Mar 6, 2014 1:23:00 PM

Yesterday in part two of our series on Derek Muller (Veritasium)'s Facebook Like Fraud video, we covered Derek's own experiences with advertising through Facebook on the Veritasium Facebook page, explained why his ads didn't perform well, and how you could avoid making those same mistakes. Today, we're going to examine Virtual Cat, his follow up experiment that expands on the Virtual Bagel experiment by BBC journalist Rory Cellan-Jones.

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Topics: Community Management, Facebook, Facebook Pages, Facebook Ads

What the heck is the March Facebook News Feed Change?

Posted by John Maver on Mar 6, 2014 11:23:00 AM

"What the Heck is...?" is our new series about the most important updates and changes in social media and how it will affect YOUR goals, presence and ranking.

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Topics: Facebook, Facebook Pages

Facebook Like Fraud Part Two: The Veritasium Facebook Page

Posted by Zachary Chastain on Mar 5, 2014 6:19:00 AM

Yesterday we started our series on deconstructing the Veritasium video regarding fake likes being provided by Facebook advertising. We started by taking a closer look at Derek Muller's first example, Virtual Bagel. Today, we're going to delve into the second example from the Veritasium video, that being Derek's Facebook page for his YouTube channel. Derek spent $50 AUD on Facebook ads (which Facebook offered him for free in a promotion) and has encountered numerous problems since then.

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Topics: Community Management, Facebook, Facebook Pages, Facebook Ads

Facebook Like Fraud Part One: Virtual Bagel

Posted by Zachary Chastain on Mar 4, 2014 6:53:00 AM

By now you've almost certainly seen the below video by Veritasium, discussing issues with Facebook's advertising platform providing brand pages with "fake" likes, fake like being likes from accounts that are involved in click farm operations, where the account owners are paid to like pages. This post is the first of a series of posts this week where I am dissecting this video, separating fact and fiction (or rather, misunderstanding), and helping you to understand how to get around the hurdles that plagued the examples put forth in the video.

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Topics: Community Management, Facebook, Facebook Pages, Facebook Ads

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