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Fresh Thoughts | Thought Labs Blog

5 Unexpected Benefits of LinkedIn Groups

Posted by Cappy Popp on October 17, 2016

LinkedIn Groups are a great way to build credibility for yourself or your business. You can join up to 50 of them, but why bother? What benefits could you expect to see by joining even one? Aren't they all overrun with spam and self-promotion? Assuming you're already not making obvious mistakes when using LinkedIn what benefits do groups offer?

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How to Get the Biggest Benefits From Having a LinkedIn Company Page

Posted by Zachary Chastain on October 17, 2016

Many people use LinkedIn to promote themselves, find a job, share content written by themselves or the company they work for, and to find and interact with LinkedIn Groups that are relevant to them. However, I've noticed an odd trend among the many people who have viewed my LinkedIn profile over the last year. Often when I look up the company they work for to learn more about them and why they might be looking at my profile, I find that their company has no brand presence on LinkedIn.

If you're a brand, you should be looking beyond those features targeted at individuals and consider the benefits of creating a LinkedIn Company Page. 

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Creating Image Variations for Retargeting in Photoshop

Posted by John Maver on October 10, 2016

One of the requirements for creating images for a retargeting campaign is to build each ad in the most popular display formats. For display ads, there is 160x600, 728x90, 300x250, 320x50, 300x600, and 970x250. For Facebook, there is thankfully just 600x315. However, an effective retargeting campaign needs several image variations for each size, and this is where it starts to become difficult to manage. 

This article will show you how to quickly create and manage ad image variations for your retargeting campaign using a great feature of Photoshop called Generate Image Assets.

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3 Questions You Must Answer To Build Your LinkedIn Groups Strategy

Posted by Zachary Chastain on October 10, 2016

In my last post on using LinkedIn for business, I touched on the subject of using LinkedIn Groups to promote your brand. In this post I'm going to show you three steps you should take to determine the LinkedIn Groups strategy that you should pursue for your business.

It should go without saying, but I'm going to say it anyway. Your LinkedIn Groups strategy will be focused on interacting in groups as individuals, not a faceless brand name. It is individual employees, senior officers, or business owners at your company who will join and interact with others in LinkedIn Groups.

Even if you find yourself in a position to start a new group, you will find that you will need individuals in your organization to post content, engage with group members' content, and moderate the new community you have made in your LinkedIn Group. 

This means the success of your LinkedIn Groups strategy hinges on you giving individuals within your organization the guidelines, best practices, and latitude to build their own connections and audience. It also requires that you not be afraid of your employees building a personal brand that can benefit your business, but will also ultimately be owned by the individual.

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How to Set up the AdRoll SmartPixel for Retargeting

Posted by John Maver on October 5, 2016

AdRoll provides an easy-to-use interface to control multi-platform retargeting - they support display ads around the web, Facebook and Instagram (in beta). Just like setting up the Facebook Pixel for retargeting, you will need to add the AdRoll SmartPixel to your website to enable it to begin tracking user visits in preparation for defining the Audiences and Segments for your regargeting campaigns.

This article will walk you through how to get the AdRoll SmartPixel code, install it on your website, and verify that it is working correcly.

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The 5 Worst Mistakes You're Making With LinkedIn for Business

Posted by Zachary Chastain on October 4, 2016

There are a lot of potential missteps that you could make when using LinkedIn for business, but these are the 5 mistakes I see most often that will do the most harm to your LinkedIn strategy

Learn what these 5 most damaging mistakes are and what you should do instead!

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5 Top Tips for LinkedIn for Business

Posted by Zachary Chastain on October 3, 2016

If you're just getting started with LinkedIn for business you may be a little lost. Like any social media platform it is its own beast, with unique best practices and audience expectations. Even if you've already been using LinkedIn for promoting your business, there are probably opportunities for you to improve your efforts.

These 5 top tips will help you make the most out of LinkedIn for your business!

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Planning Retargeting Campaigns with Objectives, Audience, and Trigger Pages

Posted by John Maver on September 22, 2016

Before you start setting up a retargeting campaign, it is important to lay out the main objective, the audience you will be targeting, and the pages they will visit to trigger the retargeting ads. This post will walk through examples of each of these three planning pieces.

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3 Steps to Properly Plan a Facebook Ad Campaign

Posted by Zachary Chastain on September 13, 2016

Advertisers often think that planning their campaigns, setting goals, and wrangling budgets is a mysterious process, but the reality is that there is a lot you can do before your campaign begins to ensure that it is a success.

Here are 3 steps you should take to make sure your campaign is predestined for success, rather than fated to flop.

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How Much Content Is Too Much in 2016?

Posted by John Maver on September 6, 2016

How much content is too much? In our previous post on the right amount of content to produce, we looked at data from Moz and HubSpot  and the answer was as much as you can write consistently with quality. But that was all the way back in 2015, so what is the right answer for 2016?

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Unmet Expectations are Driving Your Followers Away

Posted by John Maver on August 31, 2016


Every "brand" is, by definition, just a collection of ideas and expectations in the eyes of the consumer.

Companies try hard to craft how people think about their brands through the products and services they offer, the marketing they use, and the actions they take as a company. Unfortunately, customers are also creating their own version of the brand based on their expectations and interpretations. When these two clash, the result is often disappointment and lost customers.

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3 Mistakes to Avoid When Creating a Facebook Ad Campaign

Posted by Zachary Chastain on August 16, 2016

Building a successful Facebook campaign is a lot of work, and with almost every step there is a risk that you could make a mistake if you aren't familiar with the Facebook Ad Manager interface, options, and best practices for building your campaign.

Here are 3 mistakes that you won't be making in your next Facebook ad campaign.

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3 Steps to Manage Your Facebook Ad Campaign While It's Still Active

Posted by Zachary Chastain on August 12, 2016

If you're new to running Facebook ad campaigns, or just a veteran advertiser who still has gaps in their knowledge, you may be under the impression that once you've created your ads, your campaign is running, and your ads are being served, that your job is done until the campaign is over.

This couldn't be more wrong though. What should you be doing while your campaign is running to optimize your results and learn more about your audience?

Learn how you should be experimenting with your Facebook ad campaigns while they're active.

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The Facebook Ad KPI's You Need To Get Better Results at a Lower Cost

Posted by Zachary Chastain on July 14, 2016

Are you new to running Facebook ad campaigns, or are you an experience advertiser who is unclear on what metrics you should be measuring and how you can use your metrics to optimize your ad campaign results and even optimize the results you get per dollar spent?

In this blog post I'll walk you through the metrics you should track, why they matter, and how you can use these metrics to get better results with your ads and even save money by getting better results from your ads per dollar you spend.

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Overcome Your Ad Retargeting Challenges with our Free Calculator

Posted by Cappy Popp on July 14, 2016

Retargeting: Challenging But Important

Retargeting helps convert people who've abandoned your site or app into customers. According to AdRoll, only, "2% of shoppers convert on the first visit" to a site.  But what about the other 98%? Retargeting can get those potential customers back by tracking them and displaying your targeted ads to them as they journey around the Web or social media sites.

Note: if you're not sure about the basics of retargeting please check out our post Retargeting in 2016: What you Need to Know for more information. It will give you the basics of retargeting and how you can get started with your own campaigns.

Planning a retargeting campaign can be challenging - and we've made a free tool to help make that process much easier.

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