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Thought Labs Blog

Your Content Strategy Sucks, but It Doesn't Have To

Posted by Zachary Chastain on November 6, 2015

Your content strategy is broken. Deep down you know it, but you don't know how to fix it. I'm going to show you how to write better content that your target personas will care about, how to position it on social media platforms in a way that will make them want to read your content, and how to compete for attention with not only your competitors, but the entirety of the assembled knowledge of humankind, the Internet.

The content you write should inspire, educate, and entertain. Don't suck the enthusiasm out of your audience with bad content.

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Facebook Basics: How to Target Great Facebook Posts [SlideShare]

Posted by John Maver on October 27, 2015

We've build a great deck with key thoughts from our eBook - Facebook Basics - How to Target Great Facebook Posts. Check it out below:

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3 Compelling Reasons Your B2B Brand Must Use LinkedIn Advertising

Posted by Zachary Chastain on October 27, 2015

Brands of all sizes around the world, from B2B to B2C have recognized by now that they not only shouldn't, but can't ignore social media. One issue many brands continue to face, even now, is which platforms they should be investing their time and efforts into.

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How Do You Optimize Instagram Conversions and Turn Traffic Into Sales?

Posted by Zachary Chastain on October 16, 2015

A cottage industry of services has appeared over the last year with the goal of helping you optimize your Instagram photos to convert your followers into paying customers, and these offerings are growing to meet the needs of everyone from small businesses to multinational corporations. 


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How To Create Great Branded Video Content People Will Actually Watch

Posted by John Maver on October 14, 2015


With all the content vying for people's attention, how can you create something that people actually will want to watch, and still have it promote your brand? Ziploc seems to have found the answer in its Little Beasts series of webisodes.

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How to Prevent Your Mobile Twitter Images From Being Cropped

Posted by John Maver on October 13, 2015

There is nothing more irritating than spending time to create a great post image, only to see it get trampled by the formatting quicks of the social platforms on mobile. To keep that from happening, we have created another Photoshop template to use, just like our great templates for mobile cover images

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5 Unexpected Tips For LinkedIn Advertising

Posted by Cappy Popp on October 12, 2015

The self-service advertising experience within LinkedIn has come a long way in the last couple of years. With 40% of its revenue now coming from content marketing (via direct sponsored content) LinkedIn is focusing on developing their ad manager. Though they recently rolled out a new revision of it making it easier than ever to create text and direct sponsored update ad campaigns, there are still a number of things that could make the experience better. I've been doing LinkedIn ad campaigns for years as part of broader social media marketing efforts and I've got a number of tips I'd like to share for getting the most out of the platform and dealing with some of its idiosyncracies.
I've got a list of 5 tips you can use to become that LinkedIn power advertiser you've always dreamed of.
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How to Target Your Personas on LinkedIn in 10 Easy Steps!

Posted by Zachary Chastain on September 23, 2015

You have your persona all mapped out, you understand who your ideal customer is, what type of language they use what their interests, goals, and challenges are. You've learned a lot about what types of content, titles, and imagery will appeal to them.

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A Simple Checklist for Creating Great Content and Blog Posts

Posted by John Maver on September 4, 2015

These days, we all need to create a lot of content. Great blog posts aren't often written on the first try, but with a little effort before and after you write, they can get a lot better. Often, the piece I started isn't the one I ended up with. This could be because I found some new information as I wrote it, decided that a point didn't make as much sense as I thought it would, or a million tiny reasons along the way. Regardless of why, it is critical that the what I am writing still meets the goals and needs of the audience I wrote it for. So, I have created a simple set of questions for both before and after I start that has worked really well for me and just takes a few minutes.

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Fresh Thoughts Podcast Ep 02 - In And Outs of Social Media Competitive Analysis

Posted by John Maver on August 24, 2015

Doing a social media competitive analysis is a critical part of running an effective digital marketing program. But, they can be big and time consuming. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk about the critical parts of a competitive analysis and how to present it for best effects.

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Facebook Basics: How to Write Great Facebook Posts [SlideShare]

Posted by John Maver on August 20, 2015

We've build a great deck with key thoughts from our eBook - Facebook Basics - How to Write Great Facebook Posts. Check it out below:

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How to Build an Influencer Marketing Program Like the Top 5% of Brands!

Posted by Zachary Chastain on August 19, 2015

Your brand influencers may not be everything that you think they are...


Recently Dan Sullivan, CEO at Crowdly, revealed an important truth about the state of influencer marketing. What he found is that 95% of all engagement created around Twitter contests and other incentivized influencer marketing efforts are from a very small, but also very active group of prize hunters.

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The 10 Types of Periscope Users

Posted by John Maver on August 14, 2015

Periscope says they now has over 10 million accounts who are watching over 40 years of video each day! Hannah Jane Parkison at The Guardian has spent the time to categorize the Periscope broadcasters according to the video you are likely to see from them. Funny 

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How Much Content Is Too Much for Content Marketing?

Posted by John Maver on August 12, 2015

Content marketing obviously depends on having something to publish, but how much content should you actually be producing? A recent experiment run by Hubspot and Moz tested just that and they got some interesting results.

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What Can President Obama Teach You About Making Great Facebook Videos?

Posted by Zachary Chastain on August 7, 2015

A friend recently shared a video on Facebook from the Facebook page "NowThis" about President Obama's plan to help make college education more accessible to prisoners. What struck me even more than the political message was how the video had been perfectly crafted for Facebook!

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