Thought Labs Blog

Using Intent for Social Media Marketing

Posted by John Maver on Jan 26, 2015 8:30:00 AM

A Twitter user tweets "I love this latte", a Facebook user comments on a post from Car & Driver Magazine, and a Pinterestuser pins their 5th wedding dress. Each of these actions may establish an "intent" to buy a certain product or type of product. And targeting intents related to a brand's business can open up access to huge potential customers.

Facebook and Twitter already offer the ability to target these intents in their advertising platforms. The Wall Street Journal reports that Pinterest, a social network based on nothing but Intent, will be significantly improving their targeting to include Intents in 2015.

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Topics: social media marketing

Week in Social Media: Twitter Buyout Brouhaha, MySpace Boom, New Pew

Posted by Cappy Popp on Jan 23, 2015 6:01:00 PM

Here are some of the key things you should know from the world of social media this week:

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Topics: Business, social media marketing, Facebook, Social Media Strategy

Best Practices for Cross-Posting in Social Channels

Posted by Cappy Popp on Jan 13, 2015 5:56:18 PM

Copying boiler plate posts between multiple networks using Buffer, HubSpot, Sprinklr, Hootsuite, Salesforce or other cross-posting tools is better than nothing, but you can expect about the same return on investment as you put in: not much, says our own Cappy Popp in a recent CMS Wire post.

Understand your audiences in the communities you've built and what content, language and post format resonates most successfully with them. What "success" means should be clearly tied to concrete business-focused goals, not how it's defined in a deck you grabbed on SlideShare or read in a blog post. And hopefully you haven’t "bought" your fanbase through cheap "click to like" ads run in third-world markets or you're going to have a bad time.

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Topics: Social Media, social media marketing, Social Media Strategy

This Week in Social: Facebook Videos, Valuable Posts, and Teens on Social

Posted by John Maver on Jan 9, 2015 6:04:00 PM

Here are some of the key things you should know from the world of social media this week:

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Topics: Facebook Pages, Social Media Strategy

What Should You Consider Before Starting an Employee Advocacy Program?

Posted by Zachary Chastain on Jan 8, 2015 8:27:00 PM

Today on Digital Strategist and blogger Jacob Curtis shared a post on the impact of becoming an employee advocate by using your own network (or building one) to spread the message of the brand you work for, bringing your company positive outside attention from a new audience.

It's a great write-up with some excellent metrics showing the impact that Jacob's efforts had on overall discussions regarding and interactions with the company he works for. 

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Topics: Strategy, Brand Advocacy

Designing Mobile-Ready Cover Images for Facebook Pages

Posted by John Maver on Oct 21, 2014 10:46:26 AM

Making a cover image for a Facebook Page that looks great on the desktop is pretty routine now, but that desktop cover image doesn't look the same at all for mobile viewers. Here is how to make Cover Images that work for the almost all the platforms.

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Topics: Facebook Pages

5 Steps You Should Take Right Now to Become a Twitter Power User!

Posted by Zachary Chastain on Oct 15, 2014 8:55:00 PM

Becoming a Twitter power user has it's benefits (more on that below) and, like many things in life, it is deceptively simple, but extremely time consuming. If there's one key takeaway from this blog post, it's consistency. This is important for any type of community building activity. If you're not consistent, then you're wasting your time.

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How much do Facebook Cover Images Matter for Facebook Pages?

Posted by John Maver on Oct 14, 2014 8:11:00 PM

With the transition of Facebook Pages from destinations to becoming publishers in the News Feed, how much does the Facebook Cover Image still matter? 

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Topics: Facebook Pages

What the heck is Facebook's Atlas and People-Based Marketing?

Posted by John Maver on Oct 6, 2014 3:16:00 PM

Facebook just launched Atlas, a platform that it believes will fix many of the problems with today's cookie-based advertising methods. They describe it as a shift to "people-based marketing".  In this post, I will describe how things work today and how Facebook's Atlas platform will make things better for brands and users.

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Topics: Facebook Ads

3 Social Media Marketing Practices That You Should Put Out to Pasture

Posted by Zachary Chastain on Sep 29, 2014 11:41:00 AM

These 3 practices are holding you back, don't waste your time on them! This post is going to explain to you exactly which social media marketing practices you need to put out to pasture, and what you should be doing instead to ensure your social media success!


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Topics: social media marketing, Facebook, Social Media Strategy

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