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Thought Labs Blog

How to Use Personas to Write Great Facebook Posts

Posted by Zachary Chastain on June 15, 2015

Welcome to part 5 in our series on Writing Great Facebook Posts! In our previous post we talked about how you can build your own personas to help you write great Facebook posts, as well as tips for what a persona should look like and what it should include at a minimum.

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How to Target Great Facebook Posts | Part 2 - Creating Personas

Posted by Zachary Chastain on June 15, 2015

Welcome to part 4 in our series on Writing Great Facebook Posts! In our latest post we talked about the importance of targeting and how to use personas to reach the right audience with content that is tailor made to fit their unique needs. Now that you understand just how important personas are to writing great Facebook posts, it's time to learn how to create your own community personas!

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How to Target Great Facebook Posts | Part 1 - Getting Started

Posted by Zachary Chastain on June 11, 2015

Welcome to part three in our series on Writing Great Facebooks posts! Now that you understand the basics of how to identify great Facebook posts, it's time to add to your knowledge by learning how to target your posts effectively. 

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How to use Audience Insights on Facebook and Twitter

Posted by John Maver on June 9, 2015

Knowing your audience is the first step in creating great communities and getting better engagement on your social media posts. However, you likely have two different audiences - the one you want and the one you already have.

These two audiences can begin to differ for a number of reasons - the targeting of ads that promote posts, who the friends are of the initial people who engage, and most likely, a gap in your understanding of who your content really appeals to.

If you don't know who your existing audience really is, you won't understand why you aren't getting the results and engagement you are expecting. Thankfully, Facebook and now Twitter are providing Audience Insights tools that show you not only basic demographics, but also interests and behaviors.

Let's look at the 5 most important insights and how they look on Facebook and Twitter.

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How to Tell If You're Writing Great Facebook Posts | Part 2

Posted by Zachary Chastain on May 14, 2015

Welcome back to our series on writing great Facebook posts! 

Now that you know how to recognize a great Facebook post, you should also learn to recognize a bad post, understand why it didn't perform well, and understand how to correct the problem. By the end of this post, you'll be able to do all 3!

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Boosting Brand Awareness with Influencers

Posted by John Maver on May 13, 2015

In The Difference Between an Influencer and a Brand Advocate, I said that Influencers are better used for spreading brand awareness, as long as you can find a way to mesh your product with their interests. Recently, Snickers seems to have found a way to do just that in their You're Not You When You're Hungry campaign.  

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How to Tell if You're Writing Great Facebook Posts | Part 1

Posted by Zachary Chastain on May 12, 2015

Welcome to our series on writing great Facebook posts! In our first post, we'll be covering some of the positive post success metrics that Facebook offers you, what the value of each is, and how they relate to each other. We'll also cover how each of these can begin to help you with whether you've written a great post.

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1 in 5 Marketers Find Social Media Metrics Hardest to Measure. Why?

Posted by Cappy Popp on May 11, 2015

Focusing on metrics that track to specific objectives is the key to successful tracking of marketing campaigns, said managing VP Julie Hopkins and mobile marketing lead Mike McGwire of Gartner at their recent 2015 Digital Marketing Conference.

They presented the results from a survey that asked marketers to rank their confidence on their companies' digital marketing measurement capabilities. As you can see from the results below marketers find Mobile and social media metrics the hardest to measure, with 12% of respondents saying that they felt their organizations did a poor job tracking mobile marketing activities, and 19% felt the same about social marketing efforts.

Check out the results: 

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How to Provide Faster Social Customer Care with a Small Team

Posted by Zachary Chastain on May 7, 2015

In previous posts we've talked about how important a quick response is when providing social customer care. However, this can be a daunting task when you're working with a small team or even a single individual who is responsible for providing social customer care.

Luckily for you I've been in a situation where I was the sole point of contact for first touch social care for multiple channels that got a lot of attention from customers who were looking for some love from customer care. Here's how I was able to lower my first touch grade of service down to 1 - 2 hours during business hours without calling in backup.

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4 Steps to Drive More Social Shares (Built for Your Community!)

Posted by Zachary Chastain on May 5, 2015

This guide will walk you through 4 steps to drive more social shares on your content. These steps are tailored to work specifically for your community! 

I've run dozens of social content experiments over the years specifically to figure out what makes people want to share content on social media channels. Years ago when few brands had big social ad budgets and many large brands were still skeptical and just getting their feet wet, I had a laser focus on figuring out how to get our client's posts significantly more viral reach from social shares.

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Cappy Popp in CMSWire on How Social Marketing Tools Aren't Cutting It

Posted by Thought Labs Team on May 1, 2015

Cappy Popp was recently featured at CMSWire.com discussing how the metrics provided by social media marketing tools just aren't cutting it anymore. 

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How to Add Value to Other Social Media Communities to Grow Your Own

Posted by Zachary Chastain on May 1, 2015

I was recently asked to answer a question on Quora about whether a Facebook page could be banned for spamming other pages with messages to come like their page.

Rather than just informing this business owner that what he was doing would cause him to banned from multiple other pages and possibly face serious consequences for his own page and account, I also gave him a quick lesson in how to properly interact with other Facebook pages in a way that will cause community managers and fans to welcome him and actually want to like his page!

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How to Fix Declining Organic Reach After a Facebook Ad Campaign

Posted by Zachary Chastain on April 27, 2015

I recently answered a question on Quora asked by a community manager who is wondering why his organic Facebook likes are decreasing after running a Facebook ad campaign to increase his page likes.

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March Organic Reach Declines to 2.6% for Facebook Pages

Posted by John Maver on April 24, 2015

Reach for Facebook Pages continues to decline, hitting 2.6% on average, and a very low 2.6% for Facebook Pages with more than 1 million fans, according to Locowise.

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3 Steps to Start Using Social Care to Retain Your Customers

Posted by Zachary Chastain on April 23, 2015

Now that we've covered how to get started with a proper social media customer care program, it's time to dive deeper into using social media customer care to retain customers. Social customer care is an excellent opportunity for you to retain a customer who has had a bad support experience and is ready to try out your competitors.

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